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ad-creative
【开发与工程】When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebo…
ads
【效率与协作】When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' …
paid-ads
【效率与协作】You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.
ad-creative
【开发与工程】When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads …
marketing-demand-acquisition
【数据与研究】Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Use when planning demand gen strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or marketing budgets. Covers multi-channel acquisition (Go…
paid-ads
【开发与工程】When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience t…
digital-advertising
【开发与工程】Plan and optimize digital advertising campaigns across Google, Meta, programmatic, and social channels — targeting, bidding, and attribution.
paid-media-platforms
【效率与协作】Cross-platform paid advertising management and optimization
ad-angle-miner
【数据与研究】Research supported advertising promises from a specific buyer's context, current product facts, customer language and observed ads. Turn them into static, video or copy ideas; match video ideas to actual recipes and save a product-scoped angle bank for write-video-ad-script. Product-led discovery can use verified facts without reviews. Reference pers…
regulatory-audit-generator
【数据与研究】Builds compliance checklists for business scenarios involving GDPR, PIPL, or advertising/data laws. Outputs a structured checklist with check items, legal basis, risk levels, and actionable recommendations. Triggered by requests like "run a compliance check," "GDPR/PIPL compliance," "pre-launch review," "privacy impact assessment (PIA/DPIA)," or aski…
full-funnel-campaign-orchestrator
【开发与工程】Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel".
children-profiling-limits
【效率与协作】Implements profiling restrictions for children under GDPR Recital 71, Article 22, UK AADC Standard 12, and COPPA. Covers prohibition of behavioural advertising to children, recommendation algorithm limitations, nudge technique prohibition, and automated decision-making safeguards. Keywords: profiling, children, behavioural advertising, recommendation…
google-consent-mode-v2
【效率与协作】Configuring Google Consent Mode v2 for privacy-compliant measurement and advertising. Covers default and update commands, consent state mapping to GA4 and Google Ads, conversion modeling with cookieless pings, and EEA requirements effective March 2024.
tcf-v2-implementation
【效率与协作】Implementing the IAB Transparency and Consent Framework v2.2 for programmatic advertising consent management. Covers CMP registration, Global Vendor List integration, TC String encoding, publisher restrictions, and compliance validation.
marketing-analytics-dpia
【开发与工程】Guides DPIA for marketing profiling, behavioural targeting, cross-device tracking, and advertising analytics. Covers ePrivacy Directive Art. 5(3) cookie consent, PECR regulations, legitimate interest balancing for direct marketing, and adtech processing chain assessment. Keywords: marketing analytics, DPIA, profiling, behavioural targeting, cross-dev…
ogilvy-copywriting
【设计与创意】Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That…
ogilvy-copywriting
【设计与创意】Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That…
eu-greenwashing-analysis
【数据与研究】Use this skill whenever the user submits a product description, marketing text, catalog entry, packaging copy, or advertising claim and asks to check it for greenwashing, environmental claim compliance, sustainability wording risks, or alignment with EU Directive 2024/825 or the Green Claims Directive. Produces a structured per-claim findings report …