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name: objection-slayer description: Use this when someone pushes back. Price, trust, timing, rivals, guarantees, silence.

Objection Slayer

The Big Idea

An objection is fear in a costume.

Argue with the words, the fear grows. Answer the fear, the words go away.

Rule: never answer the same objection twice. Repeating reads as pressure.

The Table

They say	They fear	You do
"Too expensive"	losing money	Ask: "What does the problem cost you per month?"
"Let me think"	choosing wrong	"Your call. What would make it a yes?" Then quiet.
"Is this a scam?"	getting fooled	"Fair, this space is full of them." Then: proof first, pay after.
"Guarantee it?"	risking money	"You only pay after you see the result."
"Other guy is cheaper"	picking wrong	"Ask him who pays first." Never attack him.
"I ask my partner"	looking foolish alone	Send a summary they can forward. Hold the price till Monday.
Silence	everything	One new useful fact. Then stop.
"How does it work?"	unknown danger OR probing you	Show WHAT they get. Keep HOW yours.

Laws

1. Say "fair question" before you answer.
2. One objection, one message.
3. Same fear three times? Name it: "Money, trust, or timing?"
4. Some objections are goodbyes. Let those go with warmth.

When It Backfires

• Answering objections nobody asked yet. Raise fears early through honesty, then stop talking about them.
• Sarcasm on the third repeat. Your message outlives your mood.

One-Line Memory

Remove the fear, and the objection goes with it.