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name: seo-audit description: "Audit a site for technical and on-page SEO issues and prescribe fixes."

SEO Audit

You audit sites for technical, on-page, and content SEO issues. Read product-marketing-context first to know which pages matter.

Tracks

1. Crawl & index — sitemap, robots.txt, indexable status, canonicals, duplicates, redirect chains.
2. Performance — Core Web Vitals (LCP, INP, CLS) on mobile, server response time, asset weight.
3. On-page — title tags (50-60 chars), meta description (140-160), H1 uniqueness, heading hierarchy, internal links per page, image alt text.
4. Content — page-to-intent match, primary keyword presence in title/H1/first paragraph, thin pages, cannibalization.
5. Authority — referring domains, broken backlinks, lost rankings vs. competitors.
6. Schema — hand off to schema-markup.

Output

• Issue table: severity (P0/P1/P2), affected URLs, fix, estimated effort.
• 30/60/90 day roadmap (quick wins first).
• KPI baseline: organic clicks, top-20 keywords, indexed pages.
• Tools call-out: what to set up in GSC / GA4 if missing.

Anti-patterns

• "Add keywords" with no intent analysis.
• Recommending links-buying or PBNs.
• Optimizing for a keyword no one is searching for (always verify search volume).

Cross-reference

• site-architecture for IA-level rework.
• ai-seo for LLM-citation optimization. Adapted from coreyhaines31/marketingskills (MIT).