---

name: creative-director description: | Senior Creative Director skill with 20+ ideation methodologies (SIT, TRIZ, SCAMPER, Bisociation, Synectics) and a 3-axis evaluation framework calibrated against Cannes Lions, D&AD, and HumanKind award standards. triggers:

• "creative director"
• "creative strategy"
• "ideation"
• "campaign concept"
• "creative brief"
• "SCAMPER"
• "TRIZ" das: category: design-review upstream: "https://github.com/smixs/creative-director-skill" upstream_path: "creative-director/SKILL.md" version: latest install: true

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creative-director

Catalogue stub — full skill: smixs/creative-director-skill

Decision tree

1. Is the full skill already installed? Check whether the skill at this location still has a das: block:

   • Global: grep -q "^das:" ~/.agents/skills/creative-director/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
   • Project: grep -q "^das:" .agents/skills/creative-director/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
   • No das: block → full skill installed, invoke it and proceed
   • das: block present → go to step 2

2. Detect scope, then install:

   To detect scope:

   [ -e ~/.agents/skills/creative-director ] && echo "global" || echo "project"
   

   Global (installed with -g):

   npx skills add smixs/creative-director-skill --skill creative-director -g -y
   

   Project (installed without -g):

   npx skills add smixs/creative-director-skill --skill creative-director -y
   

   Claude Code: send either command as a chat message starting with ! to run it without leaving the conversation.

Invoke after install

• Skill name: creative-director
• Trigger phrases: "creative director", "creative strategy", "ideation", "campaign concept"

What it does

Applies senior creative director thinking with 20+ proven ideation methodologies including SIT, TRIZ, Bisociation, SCAMPER, and Synectics. Evaluates ideas on a 3-axis framework (originality, relevance, craft) calibrated against Cannes Lions, D&AD, and HumanKind award standards. Useful for campaign strategy, brand positioning, and breaking out of generic creative solutions.