---

name: copywriting-skill description: | Copywriting toolkit for product and web — persuasion-driven copy for landing pages, feature pages, pricing pages, email sequences, and CTAs. Ships 5 skills: core copywriting, SEO copywriting, social copywriting (LinkedIn + X), French- native copy, and a tone-of-voice generator. Built-in anti-AI-pattern layer. Works with Claude Code, Cursor, and Windsurf. triggers:

• "copywriting"
• "landing page copy"
• "product copy"
• "tone of voice"
• "web copy"
• "email copy"
• "copywriting-skill"
• "headline copy" das: type: skill category: visual-components upstream: "https://github.com/judicael-s/Copywriting-skill" upstream_path: "SKILL.md" version: latest install: true

---

copywriting-skill

Catalogue stub — full skill: judicael-s/Copywriting-skill

Decision tree

1. Is the full skill already installed?

   • Global: grep -q "^das:" ~/.agents/skills/copywriting-skill/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
   • Project: grep -q "^das:" .agents/skills/copywriting-skill/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
   • No das: block → full skill installed, invoke and proceed
   • das: block present → go to step 2

2. Detect scope, then install:

   [ -e ~/.agents/skills/copywriting-skill ] && echo "global" || echo "project"
   

   Global:

   npx skills add judicael-s/copywriting-skill --skill copywriting-skill -g -y
   

   Project:

   npx skills add judicael-s/copywriting-skill --skill copywriting-skill -y
   

   Claude Code: send either command as a chat message starting with ! to run it without leaving the conversation.

Invoke after install

5 skills available:

Skill	Triggers
copywriting-skill	"copywriting", "landing page copy", "web copy", "headline copy"
seo-copywriting	"SEO copy", "search-optimized content"
social-copywriting	"LinkedIn post", "X post", "social copy"
french-copywriting	"French copy", "French landing page"
tone-of-voice	"tone of voice", "brand voice guide"

What it does

Persuasion-driven copy toolkit grounded in proven frameworks (AIDA, PAS, FAB). Covers the full product marketing stack:

• Landing pages — hero copy, value prop, social proof, objection handling, CTA
• Feature pages — outcome-first framing, benefit vs. feature discipline
• Pricing pages — anchoring, tier naming, CTA per plan
• Email sequences — subject lines, preview text, body, single CTA
• Headlines — formula library (curiosity, specificity, transformation)
• Anti-AI layer — detects and removes AI writing tells before delivery

When NOT to use

• Short UI labels and error messages — use ux-writing-skill
• Conversion rate optimization of existing flows — use coreyhaines-marketing
• Auditing existing copy for AI patterns — use humanize-text