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name: Hormozi description: Alex Hormozi's $100M business growth system. USE WHEN leads, offers, pricing, outreach, advertising, value equation, lead magnet, core four, LTV, churn, branding, marketing, sales scripts, content strategy.

Hormozi - $100M Business Growth System

Alex Hormozi's complete framework for acquiring customers, creating irresistible offers, and scaling to $100M+.

Quick Navigation

Core Frameworks

Topic	File	Use When
Core Four	CoreFour.md	Deciding how to advertise
Lead Magnet	LeadMagnet.md	Creating free value offers
Value Equation	ValueEquation.md	Pricing, offers, positioning
Content Unit	ContentUnit.md	Creating content that converts
Warm Outreach	WarmOutreach.md	Reaching out to existing contacts
Cold Outreach	ColdOutreach.md	Reaching out to strangers
Paid Ads	PaidAds.md	Running paid advertising
Roadmap	Roadmap.md	Understanding your growth level
Lead Getters	LeadGetters.md	Scaling beyond yourself

Playbooks

Topic	File	Use When
Pricing	PricingPlaybook.md	Increasing prices/margins
Fast Cash	FastCash.md	Need revenue quickly
Lead Nurture	LeadNurture.md	Converting leads over time
LTV Crazy Eight	LTVCrazyEight.md	Increasing customer lifetime value
Churn	ChurnChecklist.md	Reducing customer churn
Hooks	Hooks.md	Writing attention-grabbing hooks
GOATed Ads	GOATedAds.md	Creating high-converting ads
Branding	Branding.md	Building a memorable brand
Marketing Machine	MarketingMachine.md	Lifecycle marketing system
Raise Prices	RaisePrices.md	Communicating price increases

Workflows (Interactive Guides)

Command	Purpose
/hormozi offer	Analyze/improve your offer using Value Equation
/hormozi leadmagnet	Create a lead magnet step-by-step
/hormozi outreach	Plan an outreach campaign
/hormozi pricing	Audit pricing with 10 instant plays
/hormozi content	Plan content using Hook-Retain-Reward

Templates

Template	Purpose
OfferScript.md	Script for presenting offers
OutreachMessages.md	DM/email templates
AdvertisingChecklist.md	One-page ad plan
PriceRaiseLetter.md	Price increase communication

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Routing Logic

Keyword Triggers

When user mentions these, load relevant context:

Lead Generation:

• "core four", "advertising methods" → CoreFour.md
• "lead magnet", "free offer" → LeadMagnet.md
• "lead getters", "affiliates", "agencies" → LeadGetters.md
• "lead nurture", "follow up" → LeadNurture.md

Offers & Pricing:

• "value equation", "dream outcome" → ValueEquation.md
• "pricing", "price increase" → PricingPlaybook.md
• "raise prices" → RaisePrices.md
• "fast cash", "quick revenue" → FastCash.md

Outreach:

• "warm outreach", "aca framework" → WarmOutreach.md
• "cold outreach", "cold email", "cold dm" → ColdOutreach.md
• "rule of 100" → Load both outreach files

Content & Ads:

• "hook", "retain", "reward", "content" → ContentUnit.md
• "hooks", "attention" → Hooks.md
• "paid ads", "facebook ads", "google ads" → PaidAds.md
• "goated ads", "ad creative" → GOATedAds.md

Retention:

• "churn", "retention", "cancellations" → ChurnChecklist.md
• "ltv", "lifetime value", "upsell" → LTVCrazyEight.md

Strategy:

• "roadmap", "growth level", "scale" → Roadmap.md
• "branding", "brand" → Branding.md
• "marketing machine" → MarketingMachine.md

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The Rule of 100

The foundation of consistent lead generation:

Every day, do 100 primary actions:

• 100 cold reach outs, OR
• 100 minutes of content creation, OR
• $100 in paid ads

Work "Open to Goal": Don't stop at the actions—work until you hit a specific outcome (e.g., 3 booked calls).

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Quick Assessment

To determine what the user needs:

1. What's their current level? (Roadmap.md, levels 1-7)
2. What's their bottleneck? (Leads → Core Four, Conversion → Value Equation, Retention → LTV/Churn)
3. What resources do they have? (Time vs Money determines warm/cold outreach vs paid ads)

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Integration Notes

This skill works well with:

• SalesOutreach skill for B2B prospecting
• XPoster skill for content creation
• OSINT skill for prospect research