---

name: brand description: Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. argument-hint: "[update|review|create] [args]" metadata: author: claudekit version: "1.0.0"

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

• Brand voice definition and content tone guidance
• Visual identity standards and style guide development
• Messaging framework creation
• Brand consistency review and audit
• Asset organization, naming, and approval
• Color palette management and typography specs

Script Paths

Script paths in this skill and its references/ are relative to the directory that contains this SKILL.md, not to the project: scripts/<file> is this skill's own scripts/ folder, and ../<skill>/scripts/<file> is a sibling sub-skill installed alongside it. Build the full path from that directory (Claude Code reports it as the skill's base directory when the skill loads) and keep the working directory at the project root — the scripts read and write project files such as docs/brand-guidelines.md, assets/design-tokens.json or src/ relative to it.

Quick Start

Inject brand context into prompts:

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

Validate an asset:

node scripts/validate-asset.cjs <asset-path>

Extract/compare colors:

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

The sync stops when it detects existing token files, :root custom properties or Tailwind v4 @theme variables in common CSS entry points and their local CSS imports, or Tailwind theme colors and presets. Review the reported source before proceeding. If the detected files are the managed assets/design-tokens.* outputs from an earlier sync and replacing them is intentional, re-run with --force.

Files synced:

• docs/brand-guidelines.md → Source of truth
• assets/design-tokens.json → Token definitions
• assets/design-tokens.css → CSS variables

Subcommands

Subcommand	Description	Reference
update	Update brand identity and sync to all design systems	references/update.md

References

Topic	File
Voice Framework	references/voice-framework.md
Visual Identity	references/visual-identity.md
Messaging	references/messaging-framework.md
Consistency	references/consistency-checklist.md
Guidelines Template	references/brand-guideline-template.md
Asset Organization	references/asset-organization.md
Color Management	references/color-palette-management.md
Typography	references/typography-specifications.md
Logo Usage	references/logo-usage-rules.md
Approval Checklist	references/approval-checklist.md

Scripts

Script	Purpose
scripts/inject-brand-context.cjs	Extract brand context for prompt injection
scripts/sync-brand-to-tokens.cjs	Sync brand-guidelines.md → design-tokens.json/css
scripts/validate-asset.cjs	Validate asset naming, size, format
scripts/extract-colors.cjs	Extract and compare colors against palette

Templates

Template	Purpose
templates/brand-guidelines-starter.md	Complete starter template for new brands

Routing

1. Parse subcommand from $ARGUMENTS (first word)
2. Load corresponding references/{subcommand}.md
3. Execute with remaining arguments