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设计与创意 · SKILL.md

douyin-script

douyin-script

【设计与创意】Write a short-video script for 抖音 (Douyin) or similar vertical-video platforms: a hook in the first three seconds, a shot-by-shot plan with on-screen text, spoken lines timed to the length, and a cover and caption. Use when asked 帮我写抖音脚本, 短视频脚本, 分镜脚本, 视频开头怎么抓人, or write a Douyin video script. Produces the hook options, a timed shot list with visuals,…

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技能说明

GitHub

name: douyin-script description: "Write a short-video script for 抖音 (Douyin) or similar vertical-video platforms: a hook in the first three seconds, a shot-by-shot plan with on-screen text, spoken lines timed to the length, and a cover and caption. Use when asked 帮我写抖音脚本, 短视频脚本, 分镜脚本, 视频开头怎么抓人, or write a Douyin video script. Produces the hook options, a timed shot list with visuals, voice-over and on-screen text, the caption and tags, the cover frame, and a compliance check of claims." version: 1.0.0

抖音 Script

On 抖音 a video is decided in the first seconds: if the opening does not stop the scroll, nothing after it is seen. Completion rate then decides reach. This skill writes a script that opens with a hook, keeps every second earning the next, and fits the planned length exactly.

Write in Simplified Chinese.

What This Skill Produces

  • Three hook options for the first three seconds
  • A timed shot list: each shot's length, the visual, the spoken line, the on-screen text
  • The caption and tags
  • The cover frame: which moment, and its text
  • A compliance check of claims

Required Inputs

Ask for these if not provided:

  • The topic and the one thing the viewer should take away
  • Length: 15, 30, 60 seconds, or longer
  • Format: talking to camera, voice-over with footage, tutorial, story, product demo
  • The creator: who appears, and the account's usual style
  • Whether it is commercial, and if so, the product and any claims

Framework

  1. Hook (0 to 3 seconds): one of: a result shown first, a surprising statement, a question the viewer has, a "don't do this" warning. Visual and words together.
  2. Promise (3 to 5 seconds): what the viewer gets if they stay.
  3. Body: one idea per shot, a change of shot every two to four seconds, on-screen text for viewers watching without sound.
  4. Payoff: deliver the promise clearly.
  5. Close: a one-line call to action (follow, comment with a question, watch part two).
  6. Timing: speaking pace about four to five Chinese characters per second; the script must fit the length.
  7. Compliance: no restricted absolute advertising words, no efficacy claims without evidence, and commercial content disclosed using the platform's tools.

Output Format

抖音脚本:[主题]|[时长] 秒

开头备选(前 3 秒)

  1. ...
  2. ...
  3. ...

分镜脚本 | 序号 | 时间 | 画面 | 口播 | 字幕 / 花字 |

文案与话题:... #...

封面:第 [n] 秒画面,封面文字:...

合规检查 | 内容 | 问题 | 修改建议 |

Quality Checks

  • The hook works with the sound off
  • The spoken lines fit the length at a natural pace
  • Shots change every few seconds
  • The payoff delivers what the hook promised
  • Commercial content is marked for disclosure and claims are checked

Anti-Patterns

  • A slow opening ("大家好,今天我们来聊一聊").
  • Too many ideas for the length.
  • A hook the video does not pay off.
  • Unverified product claims.

Example Trigger Phrases

  • "帮我写一个 30 秒的抖音脚本,教大家整理衣柜。"
  • "这个视频开头怎么写才抓人?"
  • "写一个产品测评短视频的分镜脚本。"
  • "Write a 60-second Douyin script for our coffee brand."
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