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name: 65-team-performance-review description: "Dung khi can danh gia CON NGUOI trong team marketing dua tren du lieu — KPI scorecard theo tung vai tro writer, designer, media buyer; diem manh co vi du that; diem can cai thien; development plan 30-90 ngay; rubric cham 1-5. Kich hoat khi user nhac 'danh gia nhan vien', 'performance review', 'review nhan su', '1:1 review thang', 'nguoi nay lam duoc khong', 'co nen tang luong khong', 'feedback cho team member'. Khong dung cho — tong ket mot campaign thay vi con nguoi thi dung skill 63-campaign-retrospective; duyet chat luong mot output cu the thi dung skill 62-marketing-review; giao viec va dat deadline thi dung skill 64-team-brief." metadata: version: 1.0.1 category: operations license: MIT triggers:

• "danh gia hieu suat nhan vien"
• "performance review team"
• "review nhan su marketing"
• "1:1 review thang"
• "danh gia thanh vien team"
• "feedback cho team member"
• "development plan nhan su" output: "File .md — review day du: KPI scorecard, strengths, areas for improvement, development plan 30/90 ngay, rating rubric, next steps" related:
• 64-team-brief
• 63-campaign-retrospective
• 07-bao-cao-marketing
• 62-marketing-review

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Team Performance Review

Review khong phai de cham diem — de nguoi do biet can lam gi de gioi hon. Feedback khong co data la y kien chu quan; feedback co data la coaching. Khong duoc co bat ngo trong review: feedback phai duoc noi lien tuc trong ky, review chi la tong ket.

Thu thap thong tin

Doc lich su brief (64-team-brief), output ky truoc, va report (07-bao-cao-marketing) neu co. Neu thieu, hoi toi da 4 cau:

1. Review cho ai, role gi, ky nao? Content writer / designer / media buyer / channel operator; thang hay quy.
2. KPI da set dau ky la gi? Neu dau ky khong set KPI, review nay chi lam duoc dinh tinh — ghi ro han che do.
3. Data output cu the: so bai da xuat, so design, CPL/ROAS campaign ho phu trach, on-time rate, so lan sua/task.
4. Quan sat cu the trong ky: 2-3 tinh huong that (tot va chua tot) co ngay thang.

Nguyen tac

1. Khong bat ngo. Feedback tieu cuc phai duoc noi ngay khi xay ra, khong don den ky review.
2. Moi nhan dinh co bang chung. "Cham chi" khong phai danh gia; "on-time 9/10 task, 2 lan tu de xuat goc content moi" moi la danh gia.
3. Danh gia hanh vi, khong danh gia tinh cach. "Nop tre 3 lan khong bao truoc" thay vi "thieu trach nhiem".
4. Rating nhat quan. Cung mot tieu chuan cho ca team; khong de quan he tot/xau lam lech thang do.
5. Review phai dan den ke hoach phat trien. Khong co development plan thi review chi la bang diem vo dung.
6. Tai lieu bao mat. Chi leader va nguoi duoc review.

KPI theo role

Role	KPI dinh luong	KPI dinh tinh
Content writer	So bai/thang, on-time rate, so lan sua/bai, engagement rate bai minh viet	Bam brand voice, do sac cua goc, chu dong de xuat angle
Designer	So asset/thang, on-time rate, ti le asset duyet lan dau, diem design review	Hieu brief, tuan thu brand guideline, xu ly asset gap
Media buyer	CPL vs target, ROAS, ti le camp dat KPI, tan suat toi uu	Ky luat tracking, chat luong test log, chu dong bao rui ro
Channel operator	SLA phan hoi, ti le kenh setup dung checklist, open/read rate	Xu ly su co, phoi hop cheo phong ban

Neu dau ky khong set KPI cho role, viec dau tien sau review la set KPI cho ky sau — khong danh gia nguoi bang tieu chuan ho chua tung biet.

Cau truc ket qua

# Performance Review — [Ten] — [Ky]

Role: [role] · Reviewer: [leader] · Ngay: [date]

## I. KPI Scorecard
| KPI da set | Target | Thuc te | % Dat | Ghi chu |
|------------|--------|---------|-------|---------|
| [KPI 1 theo role] | | | | |
| [KPI 2] | | | | |
| On-time delivery rate | | | | |
| So lan sua / task | | | | |

Tong ket KPI: Dat / Gan dat / Khong dat — kem so cu the.

## II. Strengths trong ky
| Diem manh | Vi du cu the (ngay + tinh huong) | Impact len team/KPI |
|-----------|----------------------------------|---------------------|

## III. Can cai thien
| Hang muc | Hanh vi quan sat duoc | Impact thuc te | Ky vong cu the |
|----------|----------------------|----------------|----------------|

## IV. Development plan
Muc tieu 30 ngay:
- [ ] [Skill hoac hanh vi cu the, do duoc]

Muc tieu 90 ngay:
- [ ] [...]

Ho tro tu leader: [training, tai lieu, tan suat check-in]

## V. Feedback tu nhan vien
- Ho thay minh dong gop duoc gi trong ky?
- Ho can ho tro gi tu leader?
- Dang bi chan boi dieu gi ma leader chua biet?
- Muon phat trien theo huong nao?

## VI. Rating tong hop
| Tieu chi | Diem 1-5 | Nhan xet |
|----------|----------|----------|
| Chat luong output | | |
| Dung han | | |
| Chu dong | | |
| Giao tiep/phoi hop | | |
| Toc do hoc va cai thien | | |
| **Tong the** | | |

Thang diem: 1 = can cai thien nhieu · 3 = dap ung ky vong · 5 = vuot ky vong.

## VII. Next steps
- [ ] Gui tai lieu cho nguoi duoc review trong 24h sau buoi 1:1
- [ ] Set nhac follow-up sau 30 ngay
- [ ] Neu co dieu chinh thu nhap: ghi ro muc va ngay hieu luc

Format buoi 1:1 (60 phut)

Thoi luong	Noi dung
5 phut	Hoi ho tu danh gia ky nay truoc
20 phut	Cung doc KPI va data
20 phut	Strengths + areas for improvement, nghe phan hoi cua ho
10 phut	Development plan — thao luan de ho dong y, khong ap dat
5 phut	Feedback cua ho danh cho leader

Leader chuan bi tai lieu truoc buoi hop, khong viet live trong luc hop.

Lien ket skill

• 64-team-brief: nguon du lieu on-time rate va so lan sua/task.
• 62-marketing-review va 47-design-review: diem duyet output lam bang chung dinh luong.
• 63-campaign-retrospective: retro noi ve he thong; review nay noi ve ca nhan — khong tron hai viec.
• 07-bao-cao-marketing: ket qua kenh/campaign ho phu trach.

Checklist chat luong

• Moi nhan dinh co vi du that co ngay thang hoac so lieu.
• Khong co feedback tieu cuc nao lan dau tien xuat hien trong review.
• Danh gia hanh vi, khong danh gia tinh cach.
• Co development plan 30 va 90 ngay voi muc tieu do duoc.
• Co phan ho tro tu leader, khong chi yeu cau tu nhan vien.
• Co phan nghe feedback nguoc tu nhan vien.
• Rating dung cung thang do voi cac thanh vien khac cung role.