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name: 62-marketing-review description: "Dung khi leader phai DUYET output CHU cua team truoc khi trien khai — content brief co dung insight va dung pillar khong, CTA co ro khong; ads copy va creative co proof cho claim khong, dung tone khong, hook co nam trong 125 ky tu dau khong; verdict Approve / Revise / Redo kem feedback cu the. Kich hoat khi user nhac 'duyet brief', 'review ads copy', 'duyet content', 'check truoc khi chay', 'bai nay dang duoc chua', 'em viet the nay sep xem giup', 'duyet output team'. Khong dung cho — cham diem THIET KE va hinh anh thi dung skill 47-design-review; danh gia nang luc nguoi lam thi dung skill 65-team-performance-review; can nhieu goc nhin phan bien cho mot huong chien luoc thi dung skill 72-hoi-dong-marketing." metadata: version: 1.0.1 category: operations license: MIT triggers:

• "review brief content"
• "duyet brief"
• "review ads"
• "duyet ads"
• "duyet creative"
• "check ads truoc khi chay"
• "approve content"
• "review copy ads"
• "duyet output team" output: "File .md — quick verdict, checklist review theo loai (content brief / ads), feedback cu the tung diem, verdict Approve / Minor revision / Redo + next step" related:
• 36-content-brief
• 05-copy-quang-cao
• 47-design-review
• 02-brief-chien-dich
• 64-team-brief

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Marketing Review — Duyet Output Team

Review brief truoc khi viet = sua 1 lan. Khong review = sua 5 lan sau khi viet xong. Review ads truoc khi launch = ngan lang phi budget vao creative sai; 1 gio review tiet kiem nhieu ngay CPL te. Leader review khong phai de "thich hay khong thich" — ma de dam bao dung objective, dung audience, dung brand. Visual/design → dung 47-design-review.

Thu thap thong tin

Hoi toi da 4 cau:

1. Review cai gi? Content brief / ads copy + creative? Paste noi dung hoac share file.
2. Campaign context: thuoc campaign nao, tang pheu nao (TOFU/MOFU/BOFU), platform nao?
3. Audience target va KPI chinh cua campaign nay (CPL / ROAS / CTR)?
4. Lan review thu may? Lan dau hay da qua revision — neu da 2 vong van sai, van de nam o brief goc, khong phai nguoi lam.

Nguyen tac

1. Review theo checklist, khong theo cam giac. "Thich/khong thich" khong phai tieu chi.
2. Feedback phai cu the va actionable. "Hook khong manh" khong du — phai noi "hook can hit pain [X] trong 3 giay dau / trong 125 ky tu dau".
3. Review dung han: content brief trong 24h, ads trong 4-8h — khong de team cho.
4. 1 revision toi da sau review. Neu van sai, Leader va nguoi lam ngoi lai cung nhau — khong ping-pong qua lai.
5. Approve → launch trong 24h. Da duyet thi trien khai ngay, khong de tre mat momentum.
6. Feedback ve system, khong ve con nguoi. Neu brief nhieu lan van nham, loi o brief — khong phai nguoi.

Quy trinh

Buoc 1 — Xac dinh loai review

Loai output	Dung checklist	Ghi chu
Content brief (truoc khi writer viet)	Mode A ben duoi
Ads copy + creative (truoc khi bat ads)	Mode B ben duoi
Visual / design (banner, carousel, LP)	47-design-review	Skill rieng cho visual

Buoc 2 — Quick verdict (dien truoc, chi tiet sau)

Hang muc	Danh gia	Ghi chu
Du thong tin de lam viec chua?	Du / Thieu
Dung tang pheu chua?	OK / Warning / Fail
Dung audience + insight chua?	OK / Warning / Fail
Message nhat quan voi campaign?	OK / Warning / Fail
Brand-safe (claim, legal, policy)?	OK / Fail
Verdict	Approve / Can sua / Redo

Buoc 3A — Mode A: Checklist duyet content brief

Objective & tang pheu:

• Brief ghi ro content thuoc TOFU / MOFU / BOFU va objective (awareness / trust / conversion)?
• Khong push offer o TOFU (TOFU chi educate/agitate)? BOFU co urgency + CTA ro?

Audience & insight:

• Target audience mo ta cu the — khong chi "phu nu 25-35"?
• Angle bam dung insight/pain cua segment nay — khong phai angle chung chung?
• Ngon ngu trong brief khop cach audience noi chuyen?

Angle & hook:

• Co angle ro rang (khong phai "viet ve san pham X")? Dung content pillar da dinh trong ke hoach?
• Co it nhat 2 hook options de writer chon? Hook du manh de dung scroll?
• Angle nay da dung nhieu lan chua — co bi nham khong?

Message & CTA:

• Core message nhat quan voi campaign brief? Khong nhoi qua 3 diem chinh vao 1 piece?
• Outline logic: Hook → Body → CTA? CTA cu the, 1 hanh dong duy nhat, ro loi ich?

Format & proof:

• Format ro: caption / script / carousel / email? Do dai + platform + deadline ghi ro?
• Co reference tot va reference KHONG lam? Co so lieu / testimonial / proof de dung?
• Co ghi dieu KHONG duoc noi / hua?

Buoc 3B — Mode B: Checklist duyet ads (copy + creative)

Brand & legal (fail 1 muc = khong duyet):

• Khong co claim sai su that hoac khong co proof? Khong superlative mo ho ("tot nhat", "so 1") tru khi co bang chung?
• Dung tone of voice thuong hieu (doi chieu Brand Hub / brand guideline)?
• Khong vi pham policy Meta / TikTok / Google? Khong dung hinh nguoi that chua duoc phep? Khong loi chinh ta?

Hook (quyet dinh 80% hieu qua):

• Cau dau khong bat dau bang ten brand hoac chao hoi?
• Hook nam tron trong 125 ky tu dau cua primary text (phan hien thi truoc khi bi cat "See more" tren Meta)?
• Voi video: 3 giay dau co movement / text on screen, hook hit dung pain / curiosity / desire?
• Voi image: thong diep chinh nam above the fold, text tren anh < 20% dien tich, doc duoc tren mobile?

Copy structure:

• Body 2-5 cau: amplify pain → hint solution → social proof?
• CTA cu the, 1 action duy nhat? CTA button dung loai (Learn More / Shop Now / Sign Up)?
• Do dai dung tang pheu: TOFU dai hon (educate), BOFU ngan, direct?

Funnel check:

• TOFU: educate / agitate — khong sell? MOFU: social proof / objection handling — soft CTA? BOFU: offer + urgency that (deadline / slot co that) + hard CTA?

Ky thuat:

• UTM day du, dung naming convention? Link destination dung trang?
• Dung ads account + pixel — khong chay nham account?

Buoc 4 — Feedback cu the

Diem manh cua output nay: [ghi 1-2 diem — de nguoi lam biet giu gi]

#	Van de	Tai sao can sua	Goi y sua the nao	Muc do
1				Blocker / Nen sua
2

Buoc 5 — Verdict + next step

Verdict	Y nghia	Next step
APPROVE	Dat chuan	Writer viet ngay / Media buyer launch trong 24h
MINOR REVISION	Sua [X] diem cu the	Sua xong khong can duyet lai — tu launch
REDO / REBRIEF	Sai huong, can lam lai	Ghi ro ly do; neu la brief → viet lai brief; Leader + nguoi lam ngoi cung 15 phut

Cau truc ket qua

Ten file: marketing-review-[ten-hang-muc]-[YYYYMMDD].md

# Review — [Content brief / Ads] — [Ten campaign]
Nguoi review: [Leader] | Ngay: [date] | Lan review: [1/2]

## 1. Quick verdict
| Hang muc | Danh gia | Ghi chu |

## 2. Checklist chi tiet
[Mode A hoac Mode B — tick tung muc, ghi chu muc fail]

## 3. Feedback
- Diem manh:
| # | Van de | Tai sao | Goi y sua | Muc do |

## 4. Verdict: APPROVE / MINOR REVISION / REDO
- Next step + deadline:

Lien ket skill

• 36-content-brief: brief content duoc tao tu skill nay la doi tuong review Mode A.
• 05-copy-quang-cao: ads copy duoc viet tu skill nay la doi tuong review Mode B.
• 47-design-review: visual/design co checklist rieng — khong duyet visual bang skill nay.
• 02-brief-chien-dich: campaign brief goc la chuan de doi chieu message nhat quan.
• 64-team-brief: khi REDO, dung team-brief de giao lai task voi definition of done ro hon.

Checklist chat luong

• Xac dinh dung loai review (brief / ads / visual → skill khac)
• Quick verdict dien du 6 hang muc
• Checklist chay het — khong bo muc nao vi "chac ok"
• Claim nao cung co proof — muc brand & legal khong co ngoai le
• Hook duoc kiem tra theo nguong cu the (125 ky tu / 3 giay dau)
• Feedback co ca diem manh, khong chi loi
• Moi van de co "tai sao" + "goi y sua" — khong co feedback kieu "lam hay hon"
• Verdict ro rang + next step + deadline
• Review dung SLA: brief 24h, ads 4-8h