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name: 22-personal-brand-context description: "Dung khi bat dau xay thuong hieu CA NHAN cho mot con nguoi cu the — founder, coach, creator: skill nay tao file .agents/personal-brand-context.md gom dinh vi ca nhan, niche, story arc, content pillar, chan dung nguoi theo doi, brand voice, visual identity va kho anh reference. Chay MOT LAN truoc moi skill personal brand 23-28. Kich hoat khi user nhac 'thuong hieu ca nhan', 'personal brand', 'ho so ca nhan', 'founder context', 'coach context', 'creator context', 'muon xay hinh anh ca nhan', 'bat dau lam personal brand'. Khong dung cho — thuong hieu DOANH NGHIEP hoac san pham thi dung skill product-marketing-context; dinh vi cong ty tren thi truong thi dung skill 58-positioning." metadata: version: 1.1.1 category: foundation license: MIT triggers:

• "thiet lap personal brand"
• "context thuong hieu ca nhan"
• "ho so ca nhan"
• "dinh vi ca nhan"
• "founder context"
• "coach context"
• "creator context"
• "ICP cho ca nhan"
• "anh reference ca nhan"
• "visual identity ca nhan" related:
• product-marketing-context
• 23-personal-brand-strategy
• 24-ai-avatar-production

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Personal Brand Context (Foundation Skill)

Day la foundation skill cho THUONG HIEU CA NHAN — chay TRUOC moi skill personal brand khac (23-28). Tao file .agents/personal-brand-context.md chua thong tin goc ve con nguoi, dinh vi, story, audience, voice — de cac skill khac khong phai hoi lai.

Song song voi product-marketing-context: Skill kia phuc vu san pham/dich vu, skill nay phuc vu CON NGUOI — founder, coach, creator.

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Cho nguoi moi (Newbie section)

Ai nen dung skill nay?

Doi tuong	Vi du cu the
Founder / CEO	Muon xay thuong hieu ca nhan song song cong ty
Coach / Consultant	Muon dinh vi chuyen gia, ban khoa hoc / dich vu tu van
Creator / KOL	Muon phat trien kenh noi dung, tang follower, monetize

Ai KHONG nen dung skill nay?

• Brand cong ty / san pham → Dung product-marketing-context thay the
• Agency lam cho khach hang → Dung 20-brief-client-intake de thu thap input
• Nguoi chua biet minh muon xay personal brand → Can brainstorm truoc, chua can context file

Doc nhanh 30 giay

Skill nay tao 1 file goc (.agents/personal-brand-context.md) voi 13+ sections mo ta BAN LA AI trong goc nhin marketing, gom ca kho asset hinh anh de cac skill design/avatar biet anh nao dung lam style, mat, logo, palette. Tat ca skill personal brand khac (23-28) se doc file nay truoc khi lam viec — giong nhu "ho so y te" ma moi bac si doc truoc khi kham.

3 loi thuong gap

1. Viet qua chung chung — "Toi giup nguoi khac thanh cong" → Can cu the: giup AI, giup CEO nho, giup gi?
2. Tron brand ca nhan voi brand cong ty — Audience cua BAN khac audience cua SAN PHAM cong ty
3. Bo qua story arc — Khong ai nho nguoi chi noi "toi gioi X" — nguoi ta nho HANH TRINH

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Vi sao can skill nay?

Truoc khi co file nay, moi lan dung 1 skill personal brand:

• AI hoi lai: Ban la ai? Lam gi? Noi voi ai? Giong dieu the nao?
• Lap di lap lai 5-6 cau hoi co ban moi session
• Cac skill khac nhau cho ra output khong nhat quan (skill nay noi giong casual, skill kia noi giong formal)

Sau khi co file .agents/personal-brand-context.md:

• Tra loi 1 lan, tat ca skill doc chung 1 file
• Brand voice nhat quan xuyen suot
• Anh reference, face reference, logo, palette duoc ghi ro vai tro
• Story arc duoc giu nguyen, khong bi bien dang qua cac skill
• Tiet kiem 70% thoi gian setup moi session

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Luong hoat dong

Buoc 1: Kiem tra file hien co
    |
    |-- Co file → Hoi user muon cap nhat section nao
    |-- Khong co → Buoc 2
    |
Buoc 2: Chon variant (Founder / Coach / Creator)
    |
Buoc 3: Thu thap thong tin theo variant
    |
Buoc 4: Tao file `.agents/personal-brand-context.md`

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Buoc 1: Kiem tra file hien co

Kiem tra co file .agents/personal-brand-context.md khong.

Neu co:

• Doc file va tom tat noi dung hien co
• Hoi user muon cap nhat section nao
• Chi thu thap thong tin cho section do — KHONG lam lai tu dau

Neu khong co — chuyen sang Buoc 2.

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Buoc 2: Chon variant

Hoi user 1 cau: "Ban la Founder/CEO, Coach/Consultant, hay Creator/KOL?"

Bang chon variant

Variant	File	Phu hop voi	Dac biet co
Founder	variants/01-founder.md	CEO, Co-founder, Founder startup/SME	Section "Conflict brand ca nhan vs cong ty"
Coach	variants/02-coach.md	Coach, Consultant, Mentor, Trainer	Section "Phuong phap doc quyen" + "Hoc vien thanh cong"
Creator	variants/03-creator.md	YouTuber, TikToker, KOL, Blogger	Section "Niche giai tri/giao duc/lifestyle" + "Brand deal floor price"

Logic detect

1. User noi ro (VD: "toi la founder") → Load variant tuong ung
2. User mo ho (VD: "toi day marketing online") → Hoi: "Ban day nhu Coach 1-1/khoa hoc, hay lam content nhu Creator?"
3. User lam nhieu vai (VD: "vua la founder vua lam content") → Chon variant CHINH + ghi chu vai phu

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Buoc 3: Thu thap thong tin theo variant

Sau khi chon variant, doc file variant tuong ung trong variants/ va di qua tung section:

1. Giai thich ngan — Section nay ghi nhan gi, vi sao quan trong
2. Hoi 1-3 cau — Tung section mot, KHONG hoi het 1 luc
3. Xac nhan — Doc lai, user confirm
4. Chuyen section tiep

Luu y quan trong:

• Moi variant co 13-15 sections (10 sections chung + Visual Asset Inventory + 2-4 sections dac biet)
• Section Visual Asset Inventory bat buoc ghi ro anh nao la style ref, face ref, logo, palette, background
• Sections 1-10 giong nhau ve cau truc nhung KHAC ve noi dung goi y
• Sections 11+ la sections DUY NHAT cho tung variant

Xem chi tiet tung variant:

• variants/01-founder.md — 14 sections (them: Visual Asset Inventory + Conflict brand ca nhan vs cong ty)
• variants/02-coach.md — 15 sections (them: Visual Asset Inventory + Phuong phap doc quyen + Hoc vien thanh cong)
• variants/03-creator.md — 15 sections (them: Visual Asset Inventory + Niche giai tri/giao duc/lifestyle + Brand deal floor price)

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Buoc 4: Tao file

Luu vao .agents/personal-brand-context.md (tao folder .agents/ neu chua co).

Format file:

# Personal Brand Context — [Ho ten]

> Variant: [Founder / Coach / Creator]
> Cap nhat lan cuoi: [YYYY-MM-DD]
> Dung bang: Claude Code, ChatGPT, Gemini, bat ky AI agent nao

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[Noi dung 13-15 sections theo variant da chon, bao gom Visual Asset Inventory]

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Cach cac skill khac dung file nay

Trong moi skill personal brand (23-28), them doan nay vao buoc "Thu thap thong tin":

## Thu thap thong tin

### Buoc 0: Kiem tra personal brand context

Kiem tra co file `.agents/personal-brand-context.md` khong:
- **Co** → Doc toan bo, lay thong tin ca nhan/audience/voice/story. Khong hoi lai.
- Lay them visual identity + visual asset inventory de dung cho design/avatar prompt. Khong hoi lai anh nao dung lam gi neu file da ghi ro.
- **Khong** → De nghi user chay skill `22-personal-brand-context` truoc.
  Neu user muon tiep tuc, hoi 2-3 cau toi thieu ve ban than ho.

Skills se doc file nay:

• 23-personal-brand-strategy — Chien luoc thuong hieu ca nhan
• 24-ai-avatar-production — San xuat AI avatar
• 25-* den 28-* — Cac skill personal brand khac

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Checklist chat luong

Truoc khi ket thuc:

• File luu vao .agents/personal-brand-context.md
• Du 13 sections toi thieu (hoac 15 neu variant Coach/Creator)
• Co story arc ro rang (section 5) — KHONG chi la "toi gioi X"
• Co brand voice cu the (section 7) — co vi du cau noi + cau KHONG nen noi
• Co Visual Asset Inventory — phan loai style ref, face ref, logo, palette, background va asset con thieu
• Co North Star 12 thang (section 3) — cu the, do luong duoc
• Co KPI ca nhan (section 12) — co so cu the, khong chung chung
• Da xac nhan voi user tat ca thong tin
• Co ngay cap nhat cuoi trong file

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Lien ket skill

• product-marketing-context — Foundation skill cho san pham (song song voi skill nay)
• 23-personal-brand-strategy — Chien luoc tong the, doc context file nay truoc
• 24-ai-avatar-production — Tao AI avatar, can brand voice + visual identity tu file nay

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Skill 22 | Over Powers Agency | v1.1.0