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name: 22-personal-brand-context-global description: "Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates .agents/personal-brand-context-global.md covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see 00-marketing-plan-global and product-marketing-context-global; the 12-month strategy built on this, see 23-personal-brand-strategy-global." metadata: version: 1.1.1 category: foundation license: MIT triggers:

• "global personal brand"
• "international personal brand"
• "US founder brand"
• "EU coach brand"
• "creator economy global"
• "personal brand reference image"
• "personal visual identity" related:
• product-marketing-context-global
• 23-personal-brand-strategy-global
• 24-ai-avatar-production-global

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Personal Brand Context (Global Foundation)

Foundation skill for the GLOBAL personal brand cluster — runs BEFORE every other global PB skill (23-28). Creates .agents/personal-brand-context-global.md with personal positioning, niche, story arc, content pillars, audience, voice, monetization tuned to a specific region.

Parallel to product-marketing-context-global: That one serves PRODUCTS; this one serves PEOPLE — founders, coaches, creators going international.

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For newbies

Who is this skill for?

Audience	Concrete example
Founder / CEO going global	Building thought leadership outside home market
Coach / Consultant selling internationally	English-speaking course buyers, global cohorts
Creator / KOL with global audience	Targeting US/EU viewers, brand deals in USD/EUR
Agency onboarding international personal brand client	Need region-tagged context once, reuse everywhere

Who is this NOT for?

• Vietnam-only personal brand -> Use 22-personal-brand-context (VN foundation) instead
• Company / product brand -> Use product-marketing-context-global
• Single piece of content -> Use 05-ad-copy-global or 04-script-video-global directly
• Person who has not decided to build a personal brand yet -> Brainstorm first; no context file needed yet

30-second pre-read

This skill produces ONE region-tagged file (.agents/personal-brand-context-global.md) with 13+ sections describing WHO YOU ARE in marketing terms, including which images/assets are style refs, face refs, logos, palettes, and backgrounds. Pick 1 of 4 region variants (US/EU/SEA/LATAM) — the variant tunes currency, primary platforms, regulations, cultural defaults, and gives examples for ALL THREE audience types (founder/coach/creator) inside ONE file. Every other PB skill (23-28) reads this file before working — like a medical chart every doctor reads first.

3 common errors

1. Picking variant by passport, not by audience — A Vietnamese founder selling SaaS to US enterprise should pick US variant, NOT SEA. Pick by where YOUR AUDIENCE lives.
2. Mixing audience role inside a region — Each region variant covers ALL three audience types (founder/coach/creator) but you must declare ONE primary role per file. Multi-role -> pick MAIN role + note secondary.
3. Skipping story arc — No one remembers "I am good at X". They remember the JOURNEY. Section 5 is the most under-written and most important.

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Why do you need this skill?

Without this file, every PB skill has to re-ask: Who are you? What region? What audience? What voice? What story? Repetitive, slow, inconsistent across skills.

With .agents/personal-brand-context-global.md:

• Answer ONCE at brand setup
• Every PB skill reads it automatically -> straight to work
• Region defaults (currency, platforms, regulations) propagate everywhere
• Reference images, face refs, logos, palettes, and backgrounds are labeled once and reused correctly
• Story arc + brand voice stay consistent across content, ads, AI avatar, scripts
• Save ~70% of session-setup time

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Workflow

Step 1: Check existing file
    |-- exists  -> ask which section to update
    |-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Declare primary role (Founder / Coach / Creator)
Step 4: Collect info per variant (13+ sections, role-specific defaults)
Step 5: Create file `.agents/personal-brand-context-global.md`

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Step 1: Check existing file

Check whether .agents/personal-brand-context-global.md already exists.

• If it exists -> read the file, summarize, ask user which section to update. Only collect info for that section.
• If it does not exist -> proceed to Step 2.

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Step 2: Choose region variant

Ask the user one question: "Which region is your PRIMARY audience: US, EU, SEA, or LATAM?"

Decision tree

Where does your PRIMARY audience live?
    |-- North America (USA, Canada)
    |       --> 01-us.md    (USD, FTC, LinkedIn/X/TikTok/YouTube)
    |-- European Union (UK, DE, FR, ES, IT, NL, etc.)
    |       --> 02-eu.md    (EUR, GDPR + EU AI Act, LinkedIn/Substack/Instagram)
    |-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
    |       --> 03-sea.md   (USD/local, PDPA, LinkedIn/TikTok/LINE)
    |-- Latin America (BR, MX, AR, CO, CL)
    |       --> 04-latam.md (USD/local, LGPD, WhatsApp/Instagram/TikTok)
    |-- Vietnam only
    |       --> Use `22-personal-brand-context` (VN foundation)
    |-- Multi-region
            --> Pick LARGEST audience as primary; note secondary in section 12

Detection logic

1. User says explicitly ("my audience is US founders") -> load matching variant
2. User vague ("I post in English") -> ask which country gives the most engagement / revenue
3. Multi-region -> pick PRIMARY region; add secondary regions in section 12 (KPIs / goals)

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Step 3: Declare primary role

Inside the chosen region variant, ask: "Are you primarily a Founder/CEO, a Coach/Consultant, or a Creator/KOL?"

Role	Best for	Distinguishing trait
Founder	CEO, Co-founder, Startup/SME owner	Personal brand serves the COMPANY (B2B leads, deal flow, talent)
Coach	Consultant, Mentor, Trainer, Course creator	Personal brand IS the product (revenue from courses, coaching, programs)
Creator	YouTuber, TikToker, KOL, Podcaster, Streamer	Audience-first; revenue from brand deals + own products

Multi-role (e.g. founder who also creates content) -> pick MAIN role; note secondary in section 1 (Profile).

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Step 4: Collect info per variant

After choosing region + role, read the matching variant file in variants/ and walk through each section:

1. Brief explanation — what this section captures and why it matters
2. Ask 1-3 questions — one section at a time, NEVER all at once
3. Confirm — read back; user confirms
4. Move to next section

Notes:

• Every variant has 13+ sections (matches VN structure plus Visual Asset Inventory)
• Visual Asset Inventory is required so design/avatar skills know which image is style, face, logo, palette, or background
• All 4 variants share the same skeleton; DEFAULTS, EXAMPLES, and REGIONAL NOTES change per region
• Inside each section, role-specific guidance is split for Founder / Coach / Creator
• Region cues: currency, platform list, regulation pointer, cultural notes, regional examples

Variant summary:

• variants/01-us.md — USD, FTC, LinkedIn/X (founder), LinkedIn/YouTube (coach), TikTok/IG/YouTube (creator). Examples: Naval, Hormozi, MrBeast.
• variants/02-eu.md — EUR, GDPR + EU AI Act, LinkedIn/Xing (DACH), Substack newsletter culture. Examples: Daniel Ek, Felicia Hogendorf, Khaby Lame.
• variants/03-sea.md — USD/SGD/MYR/IDR/THB/PHP, PDPA, LinkedIn for B2B, TikTok-heavy creators, LINE in Thailand. Examples: Anthony Tan, Vannia Wirawan, Mae Fah Luang.
• variants/04-latam.md — USD/BRL/MXN/ARS/COP, LGPD, WhatsApp Business critical for coaches, Instagram + TikTok for creators. Examples: David Velez, Alex Cavoukian, Luisa Fernanda W.

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Step 5: Create the file

Save to .agents/personal-brand-context-global.md (create the .agents/ folder if missing).

# Personal Brand Context (Global) — [Full name]

> Region variant: [US / EU / SEA / LATAM]
> Primary role: [Founder / Coach / Creator]
> Primary currency: [USD / EUR / SGD / BRL / etc.]
> Last updated: [YYYY-MM-DD]
> Compatible with: Claude Code, ChatGPT, Gemini, any AI agent

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[13+ sections following the chosen variant + role, including Visual Asset Inventory]

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How other PB skills use this file

In every global PB skill (23-personal-brand-strategy-global, 24-ai-avatar-production-global, 25-28-*), add this block under "Collect info":

## Collect info

### Step 0: Check personal brand context

Check whether `.agents/personal-brand-context-global.md` exists:
- **Yes** -> Read everything; pull region / role / niche / audience / voice / story. Do NOT re-ask.
- Also pull visual identity + visual asset inventory for design/avatar prompts. Do NOT re-ask image roles if the file already labels them.
- **No**  -> Suggest user run `22-personal-brand-context-global` first.
  If user wants to continue anyway, ask 2-3 minimum questions about identity + region.

Skills that will read this file:

• 23-personal-brand-strategy-global — Personal brand strategy
• 24-ai-avatar-production-global — AI avatar production (needs voice + visual identity)
• 25-* through 28-* — All other global PB skills

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Quality checklist

Before finishing:

• File saved at .agents/personal-brand-context-global.md
• Region variant tagged at the top (US / EU / SEA / LATAM)
• Primary role declared (Founder / Coach / Creator)
• All 13+ sections completed (or at least core: 1, 2, 3, 4, 5, 6, 7, 8A, 11, 12)
• Visual Asset Inventory completed: style refs, face refs, logo, palette, background, missing assets
• Currency format matches region ($ / € / S$ / R$ / etc.)
• Story arc (section 5) has 3 chapters: Origin / Turning point / Current — NOT just "I am good at X"
• Brand voice (section 7) has BOTH a sample line you would say AND a line you would NEVER say
• North Star (section 3) is concrete and measurable
• KPIs (section 12) match role (B2B leads for founder, course MRR for coach, follower/deal floor for creator)
• Regulation acknowledged (FTC/GDPR/PDPA/LGPD per region) in section 9 or 11
• Last-updated date present

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Related skills

• product-marketing-context-global — Global product foundation (parallel to this skill)
• 22-personal-brand-context — Vietnam personal brand foundation (parallel)
• 23-personal-brand-strategy-global — Reads this file first
• 24-ai-avatar-production-global — Needs brand voice + visual identity from this file

Global PB Foundation Skill | Over Powers Agency | v1.1.0