---

name: go-to-market description: >- Plan and evaluate go-to-market strategy using positioning, acquisition, growth economics, market-entry, competitive-response, and governed agent-assisted acquisition experiments. Use for ICP, messaging, channel, CAC/LTV, beachhead, or automated-GTM strategy decisions. Do not use for campaign execution, CRM mutations, legal interpretation, product strategy, or visual brand design. license: MIT metadata: tags: go-to-market, cmo, marketing, positioning, messaging, acquisition, brand-architecture, growth-modeling, competitive-response, plg, slg source_repo: https://github.com/magnus919/hermes-profiles

Go-to-Market — CMO Methodology

CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.

When to Load

Trigger	What's Needed
Define positioning and messaging	references/positioning-messaging.md — Dunford framework, message hierarchy
Build acquisition channel strategy	references/acquisition-strategy.md — channel mix, PLG/SLG, funnel metrics
Design brand architecture	references/acquisition-strategy.md — brand systems, visual identity, brand health
Model growth economics	references/growth-modeling.md — CAC/LTV, cohort analysis, market entry
Develop competitive response	references/acquisition-strategy.md — pricing wars, feature races, brand defense
Plan market entry	references/growth-modeling.md — beachhead, land-and-expand, channel economics
Design AI-assisted or automated acquisition experiments	references/agent-assisted-acquisition-experiments.md — experiment contract, readiness gate, earned authority, signal quality, stop rules

Loading Order

skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')
# For AI-assisted targeting, outreach, reply handling, or optimization:
skill_view('go-to-market', file_path='references/agent-assisted-acquisition-experiments.md')

Reference Files

Reference	Purpose
references/positioning-messaging.md	April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic
references/acquisition-strategy.md	Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture
references/growth-modeling.md	CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand)
references/decision-workflow.md	Bounded launch/channel decisions, worked beachhead example, reusable memo, and owner routing matrix
references/agent-assisted-acquisition-experiments.md	Bounded experiment contract, readiness and responsibility gate, capability-specific earned authority, signal-quality ladder, decision loop, and stop conditions

Output Contract

The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.

When not to use

• Sales execution and pipeline management — this skill owns acquisition strategy, not running the funnel. CRM operations (contact lookup, deal pipeline views, confirmed stage changes) belong to crm.
• Product strategy and roadmap — product vision, PMF, and prioritization belong to product-strategy and product-methodology.
• Visual brand identity design — logo, palette, and brand systems belong to brand-designer.
• Marketing campaign execution — this skill defines the channel strategy and positioning; operating the channel tools is the corresponding tool skill's job.
• Legal interpretation — this skill records the jurisdiction, recipient type, and responsible owner as readiness inputs; legal-strategy or qualified counsel determines what law permits.

Related Skills

• artifact-pyramids — output contract
• product-strategy — CPO methodology (product vision, PMF, market sizing)
• brand-designer — visual brand identity design
• seo — organic search, answer-engine, and generative-search audit and content strategy
• crm — HubSpot CRM operations: contact lookup, deal pipeline views, and confirmed deal stage changes
• ai-governance — organizational AI risk, lifecycle gates, decision rights, and agentic controls
• legal-strategy — legal analysis when outreach or data-use rules require interpretation