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name: competitor-analyzer description: | Analyze competitors across positioning, pricing, content strategy, strengths, and weaknesses.

TRIGGERS - Use this skill when:

• User wants to analyze a competitor or set of competitors
• User asks "what are my competitors doing"
• User wants competitive intelligence or market positioning analysis
• User mentions competitor research, competitive landscape, or SWOT

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Competitor Analyzer

Overview

Deep-dive competitor analysis that covers positioning, pricing, messaging, content strategy, and identifies gaps and opportunities. Outputs an actionable competitive intelligence report.

Workflow

Step 1: Define the Landscape

Ask the user:

1. Your business: What do you sell and to whom?
2. Competitors: List 2-5 competitors (names, URLs)
3. Focus areas: What matters most? (pricing, messaging, features, content, market position)

If the user provides competitor URLs, use web search to gather current data.

Step 2: Analyze Each Competitor

For each competitor, evaluate:

Positioning & Messaging

• Headline/tagline — what promise do they lead with?
• Primary value proposition
• Target audience (who are they speaking to?)
• Brand voice and tone
• Key differentiators they claim

Product & Pricing

• Product/service tiers
• Pricing model (one-time, subscription, usage-based)
• Entry price vs premium price
• Free tier or trial availability
• Feature comparison

Content & Marketing Strategy

• Primary content channels (blog, YouTube, podcast, social)
• Content frequency and quality
• Lead magnets / free resources
• Email marketing approach
• Social media presence and engagement
• Paid advertising (if visible)

Strengths & Weaknesses

• What they do well
• Where they fall short
• Customer complaints (from reviews if available)
• Gaps in their offering

Step 3: Generate Comparative Analysis

Create a side-by-side comparison matrix:

Dimension	Competitor A	Competitor B	Competitor C	YOUR POSITION
Target Market
Price Range
Key Promise
Content Strategy
Unique Angle

Step 4: Identify Opportunities

Based on the analysis, provide:

1. Positioning gaps — what no competitor is saying that you could own
2. Pricing opportunities — where the market is over/under-served
3. Content gaps — topics/channels competitors are ignoring
4. Messaging angles — unique value props you could claim
5. Quick wins — things you could do this week to differentiate

Step 5: Strategic Recommendations

Provide 3-5 specific, actionable recommendations ranked by impact and effort.

Output Format

# Competitive Analysis: [Your Business] vs [Competitors]

## Executive Summary
[2-3 sentence overview of key findings]

## Competitor Profiles
### [Competitor 1]
- **Positioning**: ...
- **Pricing**: ...
- **Strengths**: ...
- **Weaknesses**: ...

[Repeat for each competitor]

## Comparison Matrix
[Side-by-side table]

## Opportunities Identified
1. ...
2. ...

## Strategic Recommendations
1. [High impact, low effort] ...
2. [High impact, medium effort] ...
3. ...

## Your Competitive Advantage
[Summary of how to position against these competitors]

Quality Checklist

• Each competitor analyzed on same dimensions
• Evidence-based (links/sources where possible)
• Actionable recommendations (not just observations)
• Opportunities mapped to user's specific business
• Comparison matrix included for quick reference