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设计与创意 · SKILL.md

pitch-landing

pitch-landing

【设计与创意】Use when asked to structure a landing page for positioning, plan a conversion-optimized page layout, or design a launch page. Examples: "landing page for product launch", "conversion-optimized layout for SaaS"

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技能说明

GitHub

name: pitch-landing description: | Use when asked to structure a landing page for positioning, plan a conversion-optimized page layout, or design a launch page. Examples: "landing page for product launch", "conversion-optimized layout for SaaS" allowed-tools: Read, Bash, Glob, Grep version: 0.6.6 author: tonone-ai hello@tonone.ai license: MIT

pitch-landing — Launch & Positioning Landing Page

Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.

When to use

User needs a landing page structured around product positioning, launch messaging, or conversion for a specific audience.

Workflow

  1. Identify product type and positioning anchor from user request or brief
  2. Search landing page patterns:
    python3 -m pitch_agent.uiux search --domain landing --query "{product_type}" --limit 3
    
  3. Search product reasoning for audience + messaging context:
    python3 -m pitch_agent.uiux search --domain product --query "{product_type}" --limit 3
    
  4. Layer in positioning: CTA strategy, social proof placement, objection handling
  5. Output section order with conversion and messaging optimization

Output format

┌─ Launch Landing Page — {product_type} ──────────────────────────────┐
│ #  │ Section            │ Purpose                    │ CTA?          │
├────┼────────────────────┼────────────────────────────┼───────────────┤
│  1 │ {section_name}     │ {purpose}                  │ Primary CTA   │
│  2 │ {section_name}     │ {purpose}                  │ —             │
│  3 │ {section_name}     │ {purpose}                  │ Secondary CTA │
│  … │ …                  │ …                          │ …             │
└────┴────────────────────┴────────────────────────────┴───────────────┘

CTA strategy:          {cta_strategy}
Social proof:          {social_proof_placement}
Objection handling:    {objection_section}
Positioning anchor:    {positioning_anchor}

Anti-patterns

  • Never structure copy without a clear positioning anchor (who it's for + what makes it different)
  • Never add sections that don't serve conversion or objection handling
  • Never place social proof after the primary CTA — it should reinforce before the ask
  • Never launch without a single, unambiguous primary CTA per viewport

Delivery

If output exceeds the 40-line CLI budget, invoke /atlas-report with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.

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