launch-checklist

---

name: launch-checklist description: Create a go-to-market launch checklist tailored to the product type, stage, and audience. Use when the user is preparing to launch a feature, product, or update and wants to make sure nothing is missed.

Ask the user:

1. "What are you launching — a new feature, a product update, a new product, or something else?"
2. "Who is the audience — existing users, new customers, enterprise, consumers?"
3. "What's your target launch date and team size?"

Then produce a checklist organized by phase:

Launch Checklist: [Product/Feature Name]

Launch date: [X] Launch type: [soft launch / beta / public launch / coordinated release]

---

2 weeks before

• PRD finalized and reviewed by engineering lead
• Acceptance criteria written and QA plan in place
• Legal/compliance review completed (if applicable)
• Pricing and packaging confirmed
• Support documentation drafted
• Rollback plan documented

1 week before

• Feature flag / release toggle configured
• Analytics events implemented and verified in staging
• Email announcement drafted and approved
• In-app messaging or onboarding flow reviewed
• Customer success and support teams briefed
• Press / influencer outreach sent (if applicable)

Launch day

• Staged rollout configured (10% → 50% → 100%)
• Error monitoring and alerts confirmed active
• All-hands Slack channel open for real-time issues
• First metrics checkpoint scheduled (T+2h)
• Announcement posted (email / social / in-app)

Post-launch (first week)

• Day 1 and Day 7 metrics reviewed against target
• User feedback collected (in-app, support tickets, interviews)
• Known issues triaged and prioritized
• Internal retro scheduled

---

Mark any item that is blocked or unassigned — those are your launch risks.