customer-persona

---

name: customer-persona description: Build a deep Ideal Customer Profile (ICP) document from a product description and target segment. Use when the user asks about personas, target customers, ICPs, or who their product is for.

Ask the user: "Describe your product and your target customer segment in 1–2 sentences."

Then produce one ICP document:

Ideal Customer Profile: [Segment Name]

Demographics

• Role / title:
• Company size:
• Industry:
• Geography:

Day in their life Two sentences on what their workday looks like before they find your product.

Jobs to be done Three functional jobs they're trying to get done (use "when I… I want to… so I can…" format).

Pain points Three specific frustrations with how they do this today. Be concrete — avoid generic pain like "it takes too long."

What triggers the search The specific event that makes them start looking for a solution.

Objections Three reasons they might say no. One sentence each.

How they buy Where they discover products, who else is involved in the decision, typical sales cycle.

Quote that sounds like them One realistic verbatim quote you'd hear in a user interview.

Keep the entire document scannable. No filler. End by asking: "Want a second persona for a different segment?"