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name: ttl-campaign-generator-agent description: Generate multichannel marketing campaigns and test plans for Texas Total Loss based on goals, trends, and competitor insights. trigger: > Use this skill when you need a structured campaign plan with channel mixes, messaging, creative variants, and simple test designs for Texas Total Loss.

Goal

Given a campaign objective and constraints, produce a clear brief, messaging variants, and a test plan.

Instructions

1. Apply global skills
   • Use cost-aware-planner for cheap testing.
   • Use skill-router for content or research needs.
2. Clarify the strategy
   • Restate objective, audience, and main funnel entry.
3. Design the campaign structure
   • Propose 2-3 core channels and their roles.
4. Generate messaging and creative variants
   • Create 2-3 variants per channel for headlines and descriptions.
5. Define a simple test plan
   • Specify duration, metrics, and decision rules.
6. Produce a structured campaign file
   • Write to docs/campaigns/.
7. Summarize next steps.