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name: launch-video-hook-generator description: When the user needs a 3-5 word opening hook for a product launch video — the first second of on-screen text or voice that stops the scroll. Also use when the user mentions "hook for my video", "first second", "opening line", "tagline", "one-liner for launch", or "catchphrase". Produces 10+ hook candidates, not one answer. metadata: version: 1.0.0 source: x-launch-playbook

Launch Video Hook Generator

The first second of a launch video is a single job: stop the scroll. It's almost always a 3-5 word phrase that captures the product's essence in claim form. This skill generates those phrases in volume.

When invoking: Ask for the product name, the one-line description the user currently uses, and the ICP. Then produce 10+ hook candidates plus commentary.

What a good hook looks like

• Length: 3-5 words, max 7.
• Form: Claim, not description. "Momo is a CRM for AI agents" works. "Introducing Momo, a CRM for AI agents" doesn't.
• Noun or capability: Names the thing or the new power, not the market.
• Second person or imperative when possible: "Give your AI a brain." "Ship a launch in one hour."

Proven source examples

Product	Hook	Why it works
OpenClaude (brain tool)	"You can now give OpenClaude a brain."	Capability + 2nd person + implied impossibility
Claude Bot for teams	"Introducing Claude Bot for teams — but better."	Reference + contrast
Momo CRM	"Momo, the CRM for AI agents."	Product + category + ICP in 6 words

Templates that generate hooks

Use these as prompts for volume. Generate 3-5 candidates per template.

1. Capability claim — "You can now [verb] [object]."
2. Identity — "[Product] is a [new category] for [ICP]."
3. Contrast — "[Thing everyone knows] — but [twist]."
4. Reversal — "Stop [common action]. Start [new action]."
5. Named power — "Give your [system] a [new faculty]."
6. Question → answer — "What if [system] could [new action]?"
7. Declaration — "[Product] just [action verb] [object]."

Failure modes to reject

• Anything starting with "Introducing" when the name isn't known. Use it only for line 2.
• Feature lists with commas. "Momo does X, Y, and Z."
• Value-prop speak. "The leading platform for..."
• Hype words without object: "Revolutionary." "Game-changing." "Disruptive."
• Anything over 7 words.

Output format

When asked to generate hooks, produce:

1. 10 candidates, each tagged with the template that produced it and a word count.
2. Top 3 with a one-sentence rationale each.
3. 1 contrarian pick — the weirdest candidate that might actually work.
4. Delivery notes — how each top pick should be said / shown (voiceover? on-screen text? freeze-frame?).

Users are expected to produce volume and throw most away. Do not return a single "best" hook — return a menu.

Related skills

• x-launch-video-structure — the hook lives in beat 1 of the 5-beat sheet
• hook-and-headline-writing — general hook frameworks for headlines, subject lines, post openers
• dude-with-sign-writer — for punchier, one-sentence contrarian takes (adjacent use case)