---

name: "tw-ecom-operations-line-oa" description: "Run CRM and member retention via LINE Official Account — broadcast cost model, rich menu, auto-response, tagging, 1-to-1 chat, and LINE Pay integration. Use when designing LINE OA strategy for a TW brand, segmenting members for broadcasts, or measuring LINE OA ROI. Do NOT use for generic CRM (use ecom-rfm-analysis or biz-cac-ltv). STATUS: SKELETON — body pending." metadata: category: "WP-01 電商" domain: "ecommerce-tw" layer: "operations" related_mcps: [] related_skills: ["ecom-rfm-analysis", "biz-cac-ltv", "tw-ecom-compliance-pdpa"] last_verified: "2026-04" status: "skeleton" tags: ["taiwan", "e-commerce", "crm", "line-oa"]

LINE OA CRM Operations

STATUS: SKELETON — body pending.

When to use this skill

• Designing LINE OA strategy for a TW brand
• Setting up rich menu, auto-response, tagging
• Segmenting members for broadcasts
• Integrating LINE Pay into OA flow
• Measuring LINE OA ROI vs EDM

Do NOT use when

• Generic RFM → ecom-rfm-analysis
• CAC/LTV framework → biz-cac-ltv

Core concepts

TODO: LINE OA tier pricing (輕用量 / 中用量 / 高用量), broadcast vs narrowcast cost asymmetry, tagging strategy.

Decision tree

TODO: member behavior → tag → channel.

Implementation guidance

TODO: onboarding flow, tagging logic, broadcast template, ROI measurement.

Gotchas

TODO: 5-6 pitfalls (tier upgrade mid-month cost, blocked-user bloat, PDPA consent for broadcast, 1-to-1 latency during peak, LINE Notify deprecation impact).

IRON LAW

TODO.

Output Format

TODO.

Related

• ecom-rfm-analysis
• tw-ecom-compliance-pdpa

Last verified: 2026-04