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设计与创意 · SKILL.md

adspirer-write-ad-copy

adspirer-write-ad-copy

【设计与创意】Write brand-voice-compliant ad copy for a specific platform. Use when the user wants new headlines, descriptions, or ad creative.

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name: adspirer-write-ad-copy description: Write brand-voice-compliant ad copy for a specific platform. Use when the user wants new headlines, descriptions, or ad creative.

Write ad copy for $ARGUMENTS.

  1. Read AGENTS.md for brand voice rules and audience info 1.5. Read STRATEGY.md (if it exists) — apply Creative Direction and Competitive Positioning directives.
  2. Call get_campaign_structure to see current ads and keywords
  3. Call analyze_search_terms to see what users actually search
  4. Call suggest_ad_content for AI-generated suggestions based on real data
  5. Generate 5+ headline/description options that follow brand guidelines and are informed by real performance data
  6. Present options for user approval
  7. Include a validation table with character counts and keyword-theme coverage for the proposed headlines/descriptions.
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