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name: author-expertise description: "Use when auditing metadata, crawlability, structured data, or indexability related to Highlight author credentials and expertise. Verify the rendered HTML and HTTP response rather than relying only on source files." metadata: category: seo priority: medium difficulty: intermediate estimatedTime: "10" source: frontendchecklist.io url: https://frontendchecklist.io/rules/seo/author-expertise

Highlight author credentials and expertise

Demonstrating the expertise of the content creator is a core component of E-E-A-T, helping both users and search engines trust the accuracy of your information.

Quick Reference

• Include a short bio for each author highlighting their relevant qualifications
• Link to the author's social profiles or professional websites (e.g., LinkedIn)
• Mention specific certifications or previous work to establish authority

Check

Verify that all authors have a bio or profile that clearly states their qualifications for writing on the topic.

Fix

Add a short bio section for each author that highlights their experience and links to their professional profiles.

Explain

Explain how author credentials impact search engine rankings, especially for YMYL (Your Money Your Life) topics.

Code Review

Review metadata generation, rendered HTML, structured data, and response headers related to Highlight author credentials and expertise. Flag exact routes or templates where search-facing output violates the rule, and describe how to verify the final page output.

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For full implementation details, code examples, and framework-specific guidance, see references/rule.md.

Rule page: https://frontendchecklist.io/rules/seo/author-expertise