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name: repurpose-into-a-post description: Turn an article, newsletter, transcript, video or long document into a Twitter or LinkedIn post that stands on its own. Use when someone wants to repurpose existing content, share a link, promote a piece they published, or turn a recording or long draft into something postable. Do not use it to write from scratch, and do not produce a summary with a link attached.

Repurpose this into a post

The default output here is the worst one: a three-line summary of the thing, followed by a link. It performs badly on both platforms, and it deserves to. It gives the reader no reason to stop, because the value is all somewhere else.

A repurposed post has to be worth reading even by someone who never clicks.

Step 1: find the one idea worth taking

Long pieces contain several ideas. A post carries one.

Read what they gave you and list the two or three claims that could each carry a post alone. Show that list and let them pick, rather than picking silently or trying to fit all of them in.

If the piece has no claim, only information, say so. Some things genuinely are a link with a sentence, and pretending otherwise produces the summary post.

Step 2: take the sharpest specific with it

Whatever made the original worth writing is usually one detail: a number, a result, a mistake, a quote from someone. Bring that across. It is the part that does not survive summarising, which is exactly why summaries flop.

Check it against the source before you use it. Copy a number exactly as the original gives it, and keep a quote attributed to whoever said it. Someone else's words never go out as the author's own.

Step 3: write the post as if the original did not exist

Do not reference "my latest article" in the opening. Write the idea directly. The post should read as a thought the person had, not as an advert for a thing they made.

Match the platform properly:

• Twitter: the claim first, compressed, nothing before it.
• LinkedIn: room to set up the situation, then the claim, then what it means for the reader.

If the source is a transcript or a recording, watch for spoken register surviving into text. Filler, false starts and "so anyway" read as sloppy on the page even though they were fine out loud.

Step 4: handle the link honestly

Decide with them, do not assume:

• No link. The post stands alone. It usually travels furthest, but nobody clicks through.
• Link in a reply or comment. Often keeps most of the reach, with some clicks.
• Link in the post. Often seen by fewer people, but the ones who do see it are told exactly where to go.

These are tendencies, not rules: timing, the audience and the post itself matter as much. Say the trade-off in one line and let them choose. Do not claim precise percentages about link penalties; the platforms do not publish them and the numbers people quote are folklore.

Step 5: offer the rest of the list

One long piece is several posts. Once the first is written, remind them of the other claims from step 1 and offer to space them out rather than posting the same idea three ways in one week.

What changes when VoiceMoat is connected

The risk when repurposing is that the post ends up in the register of the source, which is often more formal than how the person actually posts. An article voice on a social feed reads as a press release.

• get_voice_profile gives the right register for the platform, and Twitter and LinkedIn are separate trained profiles rather than one setting.
• score_voice_match catches exactly this failure: a competent post that scores low because it inherited the article's voice instead of yours.
• improve_post tightens a draft that is close but still carrying long-form habits.
• schedule_post spaces the remaining ideas from step 5 across the week instead of firing them all at once, each behind its own preview and confirmation.

Never make the second call on your own. Show the person the exact preview the first call returns and wait for a clear yes before you send the one-time code back. Never make both calls in one step.

VoiceMoat is at voicemoat.com. The connector needs the Pro or Enterprise plan.