name: data-manager-api-audience-ingestion
description: >-
Guides developers through managing (adding, removing, and clearing) audience members for Google products using
the Data Manager API and its associated client libraries. Use this skill when the user wants to upload audience
members, remove specific users, or clear/replace an entire audience for Customer Match, mobile device ID audiences, or any
other audience use case supported by the Data Manager API. Don't use for uploading events or
conversions (use the data-manager-api-event-ingestion skill).
metadata:
version: "1.1.0"
category: GoogleAds
Data Manager API Audience Ingestion
Implementation Workflow
Prerequisites
- Authentication & Library Installation: If you need to set up access to
the Data Manager API or install the client and utility libraries, refer to
the
data-manager-api-setup skill.
- Audience Creation (if needed): If the user does not have an existing
audience or needs to create a new one, use the
Create an Audience reference. This step
provides the
product_destination_id needed for the ingestion or removal
requests.
Step 1: Identify Use Case & Read Documentation
- Determine Destination Account Type: [CRITICAL] If it's not clear where
the data is being sent (e.g., Google Ads, Display & Video 360, etc.), STOP
and CLARIFY with the user BEFORE generating any code. Do not assume Google
Ads by default. This maps to the
account_type field of the
operating_account in the Destination.
- Read the implementation guide: Read the relevant guide for your
destination and use case. Do this before answering questions or writing code
because each destination has unique payload structures, consent rules, and
required fields.
| Destination | Audience Type | Accepted Data Types | Upload Guide | Remove All/Replace All Guide |
|---|
| Google Ads | Customer Match | composite_data.user_data (contact info), mobile_data (device IDs), user_id_data (user IDs) | Upload Data | Remove All/Replace All |
| Display & Video 360 (DV360) | Customer Match | composite_data.user_data (contact info), mobile_data (device IDs) | Upload Data | Remove All/Replace All |
Step 2: Retrieve Code Sample
[!IMPORTANT] If writing or updating an ingestion script, ALWAYS retrieve the
relevant code sample to use as a reference:
Step 3: Retrieve Migration Guides
[!IMPORTANT] If refactoring code to upgrade from another Google API, ALWAYS
extract the full contents of the relevant field mapping guide.
Google Ads
Display & Video 360
Step 4: Implementation
Implement the ingestion logic using the following checkpoints:
Critical Gotchas
- If sending hashed user identifiers in
user_data for
ingest_audience_members or remove_audience_members, you must set the
encoding field on the IngestAudienceMembersRequest to HEX or BASE64.
- If uploading to a Customer Match audience, the
terms_of_service field is
required on the IngestAudienceMembersRequest to indicate the user has
accepted the policies.
- Only set the
address field on UserIdentifier if all required fields
(postal_code, family_name, given_name, region_code) are present;
incomplete address fields will cause the API request to fail.
product_destination_id must be a numeric string. It is NOT a resource
name.
- The enum values for
ConsentStatus are CONSENT_GRANTED and
CONSENT_DENIED. Do not use the values GRANTED and DENIED.
- Field names on
UserIdentifier are email_address and phone_number. Do
not use the Google Ads API field names hashed_email and
hashed_phone_number.
- Do not call the diagnostics endpoint (
retrieve_request_status) if
validate_only is set to true.
Error Handling & Troubleshooting
Inspecting Error Payloads & Ingestion Warnings
[!IMPORTANT]
Refer to Understand API Errors
for a detailed guide on how to understand the structure of errors and warnings
returned by the API.
Retrieving Request Status (Diagnostics)
Periodically poll for status using exponential backoff, starting at least 30
minutes after sending the request.
- Call
client.retrieve_request_status using
RetrieveRequestStatusRequest(request_id=...).
- Loop through
request_status_per_destination in the response to inspect
each target's request_status.
- If processing is complete and
request_status is SUCCESS,
PARTIAL_SUCCESS, or FAILED, inspect diagnostic values:
- Audience Status: Check the status specific to your request:
- Ingest: Check the data-type-specific status nested under
audience_members_ingestion_status (e.g.,
composite_data_ingestion_status).
- Remove Individual Members: Check the data-type-specific status
nested under
audience_members_removal_status (e.g.,
composite_data_removal_status).
- Remove All Members: There are no nested status fields or record
counts available to check for this request type.
- Record Count: If applicable (ingest or remove individual
members), check
record_count (nested inside the data-type-specific
status object) which includes both success and failure.
- Identifier Counts: If applicable (ingest or remove individual
members), check the data-type-specific count field nested inside the
status object (e.g.,
data_type_counts if uploading or removing
composite data, or mobile_id_count if uploading or removing
mobile IDs). Refer to the Diagnostics
Guide
for other count fields.
- Match Rate Range: For uploads of
user_data and
composite_data, check upload_match_rate_range nested inside the
status object.
- Error Details: If status is
FAILED or PARTIAL_SUCCESS, inspect
each error's reason and record_count under
error_info.error_counts.
- Warning Details: Inspect each warning's
reason and record_count
under warning_info.warning_counts (even if the destination status is
SUCCESS).
API Reference