11-2021Marketing Managers
Official English titleMarketing Managers
Official English duty definition
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Classification parents
- Major group
- ManagementManagement Occupations
- Minor group
- Advertising, Marketing, Promotions, Public Relations, and Sales Managers
11-2000 - Broad occupation
- Marketing and Sales Managers
11-2020
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