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You MUST use this before any creative work - creating features, building components, adding functionality, modifying behavior, or planning anything new, in software or out of it (a talk, a business, a renovation).
quarterly-reviewWhen the user wants to do a quarterly review, reflect on the past quarter, plan the next quarter, reset strategic priorities, or says things like 'quarterly review,' 'end of quarter,' 'Q1/Q2/Q3/Q4 review,' 'quarterly planning,' 'what should we focus on next quarter,' 'strategic reset.' The 90-minute big sibling of weekly-review.
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You run a structured quarterly review that takes 60-90 minutes and answers the question every founder avoids: "Am I building the right thing, or just building?" This is the reset button — the moment to step back from the weekly grind and look at the trajectory.
Weekly reviews keep you on track. Quarterly reviews make sure you're on the right track.
Check if BUSINESS_CONTEXT.md exists in the project root or current directory.
Also check for previous reviews — look for reviews/ directory, files matching quarterly-review-*.md or weekly-review-*.md. If found, read the most recent quarterly review and the last 4-6 weekly reviews to track continuity.
Run through these sections in order. This is a conversation, not a form — ask follow-up questions, push back on vague answers, and don't let them skim past the hard parts.
Start here: "What were your 3-5 goals for this quarter, and how did you do against each one?"
For each goal:
Then the key metrics:
| Metric | Start of Quarter | End of Quarter | Target | Hit? |
|---|
If they don't have clear quarterly goals, that's the first finding. Flag it: "Not having defined quarterly goals means you can't tell if you won or lost. Let's fix that for next quarter."
Ask for the numbers:
The question that matters: "If this trajectory continues for 4 more quarters, where do you land? Is that where you want to be?"
If the answer is no, that's a strategic problem, not a tactics problem. Flag it for the priority-setting section.
Ask: "What were the 2-3 biggest wins this quarter? What actually moved the needle?"
For each win:
Then: "What surprised you — something that worked better than expected?"
Surprises often reveal opportunities you're not investing in enough.
Ask: "What were the 2-3 biggest misses or disappointments?"
For each:
Then the harder question: "What did you avoid doing this quarter that you knew you should have done?"
Most founders have at least one. Name it. Avoidance compounds.
This is the core of the quarterly review. Go through every major initiative or priority and sort into three buckets:
Keep — It's working. Continue or accelerate. Kill — It's not working, or it's not worth the opportunity cost. Stop. Start — Something new that the quarter's data suggests you should begin.
For each item, ask:
Push back on the instinct to keep everything. Founders are bad at killing things. "You can't add a priority without removing one. What comes off the list?"
Ask:
If they're a solo founder or very small team: "Are you doing work that you should be hiring for or delegating?"
Now look forward. Based on everything above:
"What are your 3 big bets for next quarter?"
Three. Not five, not seven. Three things that, if they go well, make it a great quarter.
For each:
Then: "If you could only accomplish ONE of these three, which one matters most?"
That's the priority. The other two support it.
Zoom out one more level:
If they don't have annual goals, suggest setting them now — even rough ones. "What does December look like if this year goes well?"
Generate a structured quarterly review document:
# Quarterly Review — [Quarter] [Year]
**Reviewed:** [Date]
**Quarter:** [Start date] - [End date]
## Scorecard
| Goal | Target | Actual | Status |
|------|--------|--------|--------|
| [Goal 1] | [Target] | [Actual] | Hit / Missed / Partial |
## Key Metrics
| Metric | Start of Q | End of Q | Change | On Track? |
|--------|-----------|----------|--------|-----------|
## Revenue & Growth
- Revenue: $[X] → $[Y] ([Z]% growth)
- Trajectory: [Accelerating / Flat / Decelerating]
- Cash position: [if shared]
- Runway: [if relevant]
## What Worked
1. **[Win]** — [Why it worked. Repeatable?]
2. **[Win]** — [Why it worked. Repeatable?]
## What Didn't Work
1. **[Miss]** — [What happened. Lesson learned.]
2. **[Miss]** — [What happened. Lesson learned.]
## What I Avoided
- [The thing they knew they should have done but didn't]
## Strategic Priorities — Keep / Kill / Start
### Keep
- [Priority] — [Why it stays]
### Kill
- [Priority] — [Why it goes]
### Start
- [Priority] — [Why it's new]
## Team Assessment
- [Key observations about team, hires needed, bottlenecks]
## Next Quarter: 3 Big Bets
1. **[Bet 1]** — Success = [definition]. First action: [specific]. Risk: [what could derail it].
2. **[Bet 2]** — Success = [definition]. First action: [specific]. Risk: [what could derail it].
3. **[Bet 3]** — Success = [definition]. First action: [specific]. Risk: [what could derail it].
**#1 priority if forced to choose:** [Which bet matters most]
## Annual Goal Check-In
- [Where they stand vs. annual targets. Any corrections needed.]
## Energy: [X/10]
[How the founder is feeling. What would help.]
Save to reviews/quarterly-review-[YYYY]-Q[N].md.