---

name: content-strategy description: | Define what content a product needs, how it is structured, and who owns it. Content audit, content model, voice and tone, governance, and content hierarchy. triggers:

• "content strategy"
• "content model"
• "content governance"
• "voice and tone framework" das: type: skill category: content-design upstream: "https://github.com/Owl-Listener/designer-skills" upstream_path: "ux-strategy/skills/content-strategy/SKILL.md" version: latest

---

content-strategy

Catalogue stub — full skill: Owl-Listener/designer-skills

Decision tree

1. Is the full skill already installed?

   • Global: grep -q "^das:" ~/.agents/skills/content-strategy/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
   • Project: grep -q "^das:" .agents/skills/content-strategy/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
   • No das: block → full skill installed, invoke and proceed
   • das: block present → go to step 2

2. Detect scope, then install:

   [ -e ~/.agents/skills/content-strategy ] && echo "global" || echo "project"
   

   Global:

   npx skills add Owl-Listener/designer-skills --skill content-strategy -g -y
   

   Project:

   npx skills add Owl-Listener/designer-skills --skill content-strategy -y
   

   Claude Code: send either command as a chat message starting with ! to run it without leaving the conversation.

What it does

Owls product content-strategy framework: content audit (keep/revise/consolidate/remove), content model with typed attributes and relationships, voice-vs-tone with registers, governance (owners/review cycles/source-of-truth), and content hierarchy. Distinct from microcopy/UX-writing — this is the upstream framework that UX writing executes within.

When NOT to use

• Writing individual UI strings → use ux-writing-skill
• Long-form marketing copy → use copywriting-skill