name: sun-tzu-strategy-brief
description: "Prepare for a specific contest — a competitive deal, a negotiation, a market entry, a turf fight — using the actual planning framework from Sun Tzu's Art of War: the five factors, the calculations before battle, and winning without fighting. Use when facing a competitor head-to-head, preparing a bake-off or RFP, entering a rival's market, or picking which fight to have. Produces a strategy brief with a fight/no-fight verdict."
Sun Tzu Strategy Brief Skill
The Art of War's core insight is not aggression — it is that the outcome is mostly
decided before the engagement, in the counting-house: the winning general "makes
many calculations in his temple ere the battle is fought" (Ch. I, Giles translation).
This skill runs those calculations for a modern contest and — the part most strategy
decks skip — is willing to conclude don't fight this one.
What This Skill Produces
- A five-factor assessment of you vs. the opponent for this specific contest
- The terrain read: what kind of ground this fight is on, and who it favours
- A win-without-fighting scan: the outcomes that get what you want with no
head-to-head at all
- A fight / reshape / decline verdict with the reasoning shown
Required Inputs
Ask for (if not already provided):
- The contest: who, over what, decided by whom, by when
- What winning actually gets you (revenue, the logo, the territory, precedent)
- Your honest strengths and constraints; the opponent's, as far as known
- What happens if you simply don't engage
Framework: the calculations (Art of War, Ch. I–IV)
1. The five factors (Ch. I) — score both sides honestly on each:
| Factor | Sun Tzu's term | Modern translation |
|---|
| Moral influence | Tao | Does each side's team actually believe in this fight? Alignment beats headcount. |
| Heaven | Timing | Conditions outside anyone's control — budget cycles, market mood, regulation |
| Earth | Terrain | Whose home ground is the deal/segment/standard being fought on? |
| Command | The general | Who runs each side's effort — empowered operator or committee? |
| Method | Discipline | Process and logistics: pricing authority, support capacity, follow-through |
2. Know the other and know yourself (Ch. III) — mark each cell of the table as
known, assumed, or unknown. The famous line is a probability statement: know
both sides and the result holds no fear; know only yourself and you trade wins and
losses; know neither and you lose. Count your unknowns before trusting your verdict.
3. Win without fighting (Ch. III) — "supreme excellence consists in breaking the
enemy's resistance without fighting" (Giles). Before planning the head-to-head, list
at least three no-battle outcomes: reframe the buying criteria, partner instead of
compete, concede this deal to own the next segment, change what is being compared.
4. Invincibility first (Ch. IV) — secure what cannot be lost before reaching for
what can be won: which existing customers, allies, or territory must be defended
while you fight this? An offense that exposes the base is how challengers die.
Output Format
## The contest
[One paragraph: who, over what, decided by whom, when]
## Five factors
| Factor | Us | Them | Edge | Known/assumed? |
## Unknowns that could flip the verdict
[The assumed/unknown cells, and the cheapest way to convert each to known]
## Three ways to win without fighting
1. … 2. … 3. …
## Verdict: FIGHT / RESHAPE / DECLINE
[Fight: the two factors that decide it and how to press them.
Reshape: which factor you change before engaging, and how.
Decline: what you protect instead, and what declining costs.]
## Defend while attacking
[What must not be lost during this, and its guard]
Quality Checks
Anti-Patterns
Example Trigger Phrases
- "Facing a competitor head-to-head."
- "Prepare a bake-off or RFP."
- "Entering a rival's market."
- "Pick which fight to have."