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name: pricing-optimizer description: | Analyze and optimize product/service pricing strategies. TRIGGERS - Use when user wants to set prices, optimize pricing, or create pricing tiers.

Pricing Optimizer

Overview

Analyzes market positioning and creates optimized pricing strategies with tiers, anchoring, and packaging.

Workflow

Step 1: Understand the Context

1. Product/service: What are you pricing?
2. Current price: (if existing)
3. Competitors: What do alternatives cost?
4. Costs: What does it cost you to deliver?
5. Value delivered: What's the ROI for the customer?
6. Target customer: Who's buying and what's their budget?

Step 2: Analyze Pricing Models

Model	Best For	Pros	Cons
One-time	Products, templates	Simple, high AOV	No recurring revenue
Subscription	SaaS, ongoing services	Predictable revenue	Churn risk
Tiered	Different segments	Captures more market	Complex to manage
Usage-based	API, volume services	Scales with value	Unpredictable revenue
Value-based	Consulting, high-ticket	Highest margins	Harder to sell
Freemium	Growth-focused	Low friction	Conversion challenge

Step 3: Design the Pricing

Output Format

# Pricing Strategy: [Product/Service]

## Pricing Analysis

### Market Position
- **Budget options**: $[X] ([competitors])
- **Mid-market**: $[X] ([competitors])
- **Premium**: $[X] ([competitors])
- **Your position**: [where you fit and why]

### Value Analysis
- **Customer ROI**: [what they get back]
- **Value/price ratio**: [justify the price]
- **Price sensitivity**: [how price-sensitive is your market?]

## Recommended Pricing

### Tier 1: [Name] — $[Price]
**Target**: [who this is for]
**Includes**:
- [Feature/deliverable]
- [Feature/deliverable]
**Positioning**: [why this tier exists]

### Tier 2: [Name] — $[Price] ⭐ MOST POPULAR
**Target**: [who this is for]
**Includes**:
- Everything in Tier 1, plus:
- [Additional feature]
- [Additional feature]
**Positioning**: [why this is the sweet spot]

### Tier 3: [Name] — $[Price]
**Target**: [who this is for]
**Includes**:
- Everything in Tier 2, plus:
- [Premium feature]
- [Premium feature]
**Positioning**: [anchoring and premium appeal]

## Pricing Psychology Applied
- **Anchoring**: [how tiers anchor perception]
- **Decoy effect**: [which tier drives the target choice]
- **Charm pricing**: [psychological pricing tactics]
- **Bundling**: [what's bundled for perceived value]

## Revenue Projection
| Tier | Expected Mix | Monthly Revenue | Annual Revenue |
|------|-------------|----------------|---------------|
| Tier 1 | [X%] | $[X] | $[X] |
| Tier 2 | [X%] | $[X] | $[X] |
| Tier 3 | [X%] | $[X] | $[X] |
| **Total** | | **$[X]** | **$[X]** |

## Testing Plan
1. [How to validate pricing]
2. [A/B test approach]
3. [When to review and adjust]

Quality Checklist

• Competitor pricing researched
• Value-based justification included
• 3 tiers with clear differentiation
• Pricing psychology applied
• Revenue projection realistic
• Testing plan included