---

name: google-ads description: Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings. argument-hint: "<campaign name, keyword, or 'show performance'>" triggers:

• google ads
• campaigns
• keywords
• ad spend
• CPA
• ROAS
• search terms
• negative keywords
• bid
• budget
• pause campaign
• ads performance
• location targeting
• geo targeting
• campaign settings
• rename campaign
• rename ad group
• bulk keywords
• check my changes
• did my changes work
• review my changes
• how are my changes doing
• change impact
• experiment
• bidding strategy
• performance max
• shopping campaign
• sitelink
• callout
• structured snippet

---

Canonical NotFair workflow

Read ../../google-ads/manage/WORKFLOW.md completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is <plugin-root>/google-ads/manage/WORKFLOW.md, not <plugin-root>/skills/google-ads/manage/WORKFLOW.md. Resolve every relative reference from the canonical file against <plugin-root>/google-ads/manage/. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.