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merit-review

merit-review

Analyzes state merit review for non-covered securities offerings, applying NASAA Statements of Policy to cheap stock, promoter equity investment, voting rights, and promoter compensation. Produces examiner-ready comment responses with cap table analysis and negotiation strategy. Use when filing Reg A, Rule 504, intrastate, or direct public offerings in meri…

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name: merit-review language: en description: > Analyzes state merit review for non-covered securities offerings, applying NASAA Statements of Policy to cheap stock, promoter equity investment, voting rights, and promoter compensation. Produces examiner-ready comment responses with cap table analysis and negotiation strategy. Use when filing Reg A, Rule 504, intrastate, or direct public offerings in merit review states, responding to Blue Sky examiner comments, structuring offerings to avoid conditioning, or analyzing NASAA SOPs. Also trigger on cheap stock analysis, promoter equity tests, unequal voting rights review, state examiner correspondence, or phrases like "merit review issues" or "the state examiner sent comments."

State Merit Review Analysis

Produces pre-filing risk analysis and examiner-ready comment responses for non-covered securities offerings subject to state merit review. Covers cheap stock, promoter equity investment, voting rights, and promoter compensation under NASAA Statements of Policy.

Quick Start

  1. Confirm offering is NOT a covered security under 15 U.S.C. Section 77r
  2. Gather intake documents (offering doc, charter, cap table, state list)
  3. Run analysis steps 1-6 below
  4. Draft comment response package or pre-filing memo
  5. Prepare negotiation fallback positions per issue area

Intake (Mandatory)

Gather before analysis unless user says "use defaults" or "just draft":

  1. Offering document — Form 1-A, prospectus, PPM, or offering circular
  2. Charter documents — Articles/certificate of incorporation, bylaws, amendments
  3. Cap table — All issuances with dates, prices, consideration type, vesting, holder identity (Promoter vs. Non-Promoter)
  4. Issuance chronology — Board consents, subscription agreements, service agreements
  5. Promoter compensation schedule — Cash, equity, consulting, related-party contracts, loans
  6. Selling compensation terms — Underwriter/placement agent agreements, warrants
  7. Historical financials — Balance sheets for promoter equity calculation
  8. Target state list — Filing pathway per state
  9. Federal exemption — Reg A Tier 1/2, Rule 504, intrastate, direct registration
  10. Prior examiner correspondence — Deficiency/comment letters if any

Defaults if user doesn't respond: NASAA SOP standards applied; Rule 405 promoter definition; 10% promoter equity investment benchmark.

Threshold Questions

  • Are securities "covered securities" under 15 U.S.C. Section 77r? (If yes, stop — no merit review)
  • Shares issued for nominal cash or services within 36 months of filing?
  • Promoters received equity disproportionate to cash/tangible asset contributions?
  • Voting or control rights deviate from economic ownership?
  • Offering proceeds repay insiders?
  • State informally flagged issues?

Step 1: Confirm Merit Review Applicability

Covered (No Merit Review)Not Covered (Merit Review Applies)
Listed on national exchange (NYSE, NASDAQ)Reg A Tier 1 & 2 in merit states
Rule 506(b) / 506(c)Rule 504
Sold only to "qualified purchasers"Intrastate offerings
Direct public offerings not on national exchange

Produce short posture memo: pathway, why merit review applies, verified citations. Flag risks to covered status (general solicitation, bad actor, integration).

Step 2: Map Jurisdictional Standards

For each target state, verify:

FactorSource
Denial standard ("unfair, unjust, or inequitable")State securities act
Registration method and merit review intensityState regulator website
NASAA SOP adoption (Cheap Stock, Promoter's Equity, Unequal Voting)State admin code
Coordinated Review availability (e.g., CR-3(b) for Reg A)NASAA website

Key divergences [VERIFY current status]:

  • California: Own standards; Cal. Code Regs. Tit. 10, Section 260.140 et seq.
  • Texas: Strict merit; arm's-length required for affiliated transactions
  • Washington: Heightened scrutiny for development-stage; may require proceeds impoundment
  • New York: Generally notice-filing; Martin Act may affect certain types

All cited standards must include verified URLs or [VERIFY] flag.

Step 3: Analyze Cheap Stock

Scope: All equity issued to Promoters below public offering price within 36-month look-back.

Quantitative analysis:

  1. Identify all Promoters per merit review definition
  2. Calculate effective price per share (including conversion, warrants, liquidation preferences)
  3. Compute dilutive effect: promoter price vs. public offering price
  4. Calculate post-money ownership percentages

Qualitative justification: Early-stage risk, documented services rendered, vesting/lock-up/repurchase rights, milestones.

Common remedies: Escrow until earnings milestones, lock-ups, cancellations/reverse splits, operational use-of-proceeds conditions, enhanced dilution disclosure.

Step 4: Analyze Promoter's Equity Investment

NASAA benchmark: promoter equity >= 10% of total aggregate offering price.

Calculation (NASAA methodology, not GAAP):

  • Count: cash, tangible assets at documented fair value
  • Exclude: imputed services value, goodwill
  • State-specific: verify whether personal guarantees count

Shortfall strategy: Document tangible asset contributions, personal guarantees if permitted. Note: cheap stock + inadequate promoter investment is the highest-risk combination.

Step 5: Review Voting Rights and Governance

NASAA SOP: voting rights proportionate to equity unless compelling justification.

IssueRisk
Dual-class super-voting sharesHigh — most merit states reject for retail
Blank check preferred stockHigh
Minority shareholder elects majority of boardHigh
No class vote on mergers/liquidations/asset salesMedium
No sunset on control provisionsMedium

Mitigation: Sunset provisions, independent directors, class votes on major transactions, plain-English disclosure.

Verify "Description of Securities" matches actual charter/bylaws exactly.

Step 6: Review Promoter Compensation

Build schedule: cash comp, equity grants, consulting fees, bonuses, company loans, related-party leases, IP payments, reimbursements. Connect each to use of proceeds.

Flag if proceeds repay insiders. Promoter definition may be broader than expected — examiners may classify control persons, significant consultants, or paid finders as promoters.

Drafting Comment Response Package

Components:

  1. Cover letter — point-by-point response to each examiner comment
  2. Redline of offering document
  3. Supporting exhibits (revised charter, escrow/lock-up agreements, updated cap table)

Per-comment structure:

  1. Quote examiner comment verbatim
  2. Cite applicable NASAA SOP or state admin code
  3. Explain compliance or justify deviation
  4. Reference specific redline page/section for remedy

Tone: Respectful, solution-oriented, legally precise. Not a litigation brief.

Consistency: Every factual assertion cites the record. Every legal assertion has verified citation or [VERIFY]. Restrictions promised must appear in binding agreements AND offering document.

Negotiation Strategy

IssuePrimary PositionFallback 1Fallback 2
Cheap stockDilution disclosure + time-based lock-upLock-up + repurchase on bad actsMilestone-based escrow
Promoter investmentTangible assets + guaranteesDefer insider comp until minimum raiseRestructure founder equity
Voting rightsSunset + independent directorsReduce super-voting + class vote on majorsEliminate dual-class
Promoter compFull disclosure + market comparablesCap reimbursements + defer consultingEscrow promotional shares

Cross-state: concession in one state may require disclosure updates for all states. Don't concede early without knowing other states' positions.

Post-Draft Alignment

After delivering initial analysis, confirm:

  1. Cap table and issuance chronology reconciled to charter authority?
  2. Examiner indicated priority concerns or informal guidance?
  3. Pursue coordinated review (CR-3(b))?
  4. Concessions client has already decided to accept or reject?

Quality Checklist

  • Preemption determination confirmed with verified citation
  • NASAA methodology (not GAAP) for promoter equity
  • Cap table reconciles to charter authority, matches "Principal Shareholders" and "Dilution" sections
  • All promoters identified under merit review definition (broader than typical)
  • Cheap stock covers all issuances within 36-month look-back
  • Voting rights match actual charter/bylaws, not just offering document
  • Every citation verified or flagged [VERIFY]
  • Adversarial scrub: would examiner find inconsistencies?
  • Negotiation fallbacks prepared per issue area
  • Assumptions and open items listed prominently

Pitfalls

  • Never fabricate citations. All NASAA policy text, statutory sections, and case citations must be verified via research or flagged [VERIFY].
  • Separate strategy from response. Comment response letters become public records in many states; keep privileged analysis in internal memos.
  • Anti-fraud overlay. Never obscure a merit issue — disclose cheap stock, promoter comp, and unequal voting plainly.
  • NASAA SOPs are not uniform. Always verify state-specific adoption before citing.
  • Recommend CR-3(b) coordinated review where available.
  • Cap table errors: Excluding intangible-property shares, not reconciling to charter authority, omitting derivatives, conclusory justifications without documentation.
  • Ethics: Model Rules 1.1 (competence), 1.3 (diligence), 1.4 (communicate concession impact), 3.3/4.1 (candor to examiners).
  • Attorney review required. All output requires review by a licensed securities attorney before submission.
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