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name: x-linkedin-content-relay description: When the user has X (Twitter) content that performed well and wants to relay it to LinkedIn 1-2 weeks later with reframing. Also use when the user mentions "repost to LinkedIn", "LinkedIn version of my tweet", "X to LinkedIn", "delayed repost", "LinkedIn for non-tech audience", or "LinkedIn relay". Also use when the user's ICP is non-tech and X is secondary — LinkedIn is the primary channel and this skill produces the content. metadata: version: 1.0.0 source: x-launch-playbook

X → LinkedIn Content Relay

Something that goes viral on X takes roughly two weeks to reach the LinkedIn audience. That lag is a feature, not a bug. A well-performing X post can be reframed and relayed to LinkedIn ~14 days later to the same audience that hasn't seen it yet — and LinkedIn's audience prefers a different register of voice than X's.

When invoking: Ask for the winning X post (or the content the user wants to reuse), the date it was posted, the LinkedIn audience the user is targeting, and whether the target is tech or non-tech. Then produce the LinkedIn version.

When the relay wins

• Non-tech ICP. Event marketers, HR, healthcare ops, education, manufacturing, services. These audiences live on LinkedIn. X is a trickle. LinkedIn is where the work gets found.
• Delayed-audience fit. Your X post went viral with devs, but the real buyers are PMs and ops leaders who live on LinkedIn. Wait two weeks, relay, capture the second wave.
• Authority posts. Case studies, lessons, numbers. LinkedIn rewards "I learned this" and "here's our number" more than X.

When NOT to relay

• Pure X-native formats: shitposts, memes, crypto-style banter, contrarian one-liners, cold screenshots with no setup.
• Posts whose viral value was the reply chain, not the post itself.
• Posts under 48 hours old — let X do its full cycle first.

The reframing rules

X and LinkedIn are different rooms. Don't copy-paste.

Axis	X	LinkedIn
Voice	Punchy, lowercase, ironic OK	Declarative, first-letter caps, earnest
Length	80-200 chars for engagement	1,200-2,000 chars for feed dwell
Framing	"Here's a thing"	"Here's what I learned"
Proof	Screenshots, GitHub links	Numbers, outcomes, named companies
Opener	Claim or contrarian hook	Story hook, first-person setup
Closer	Open question or zero close	"What's your take?" or concrete CTA
Media	Video / screenshot native	Native image / carousel PDF
External links	Penalized, put in reply	Same penalty; first comment instead

The relay protocol

1. Find the X winners. Last 30 days, posts with >5x the account's baseline engagement.
2. Filter. Remove pure X-native posts (memes, one-liners).
3. Extract the underlying insight. What did the X post actually say, stripped of X-speak?
4. Rebuild for LinkedIn.
   • Lead with a first-person story hook (2-3 lines).
   • Deliver the insight in prose, not fragments.
   • Cite numbers or named outcomes wherever possible.
   • Close with a concrete question pointed at the LinkedIn audience.
5. Swap the asset. Screenshots → native image or 4-slide PDF carousel. Video → same video but vertical cut with captions.
6. Time it. Post 10-14 days after the X original, ideally Tuesday-Thursday 7-9am or 12-1pm local to the buyer.
7. External link goes in the first comment, not the post body.

Output format

When asked to produce a LinkedIn relay, produce:

1. Source X post — the original, with its date and performance.
2. Underlying insight — 1-2 sentences, stripped of platform voice.
3. LinkedIn post draft — 1,200-2,000 chars, formatted for the LinkedIn feed.
4. Asset recommendation — what image, carousel, or video format to pair it with.
5. Timing — suggested post day/time based on the 14-day lag and the audience.
6. First comment — external link, CTA, or continuation.
7. What NOT to carry over — 1-2 X elements that would hurt on LinkedIn.

Related skills

• x-account-warmup — the upstream step that produced the content being relayed
• x-launch-video-structure — if the source is a launch video, not a post
• social-content-creation — broader cross-platform repurposing (different use case — that skill covers newsletters/podcasts → social, this covers X → LinkedIn specifically)
• linkedin-posts (marketing-skills platforms/linkedin) — LinkedIn formatting fundamentals