content-pillar-strategies

---

name: content-pillar-strategies description: This prompt instructs the AI to act as a content marketing strategist and build a scalable content pillar strategy for a specified product or service using five pillar frameworks (brand objectives, customer journey, expertise level, target audience segments, and content themes). The outcome is a structured set of 15 broad pillar topics (three per framework), each with short descriptions, multiple reusable content angles, example content assets, and a summarized table, plus a brief implementation guide recommending channel mix, content allocation, and metrics—making clear assumptions if key inputs are missing. compatibility: Requires betterprompt >= 0.1.3 metadata: openclaw: homepage: https://github.com/BetterPromptme/skills emoji: 🧩 requires: anyBins: - betterprompt - bp os: - linux - darwin install: - id: node kind: node package: betterprompt bins: [betterprompt, bp] label: Install BetterPrompt CLI (node)

What it does

This prompt instructs the AI to act as a content marketing strategist and build a scalable content pillar strategy for a specified product or service using five pillar frameworks (brand objectives, customer journey, expertise level, target audience segments, and content themes). The outcome is a structured set of 15 broad pillar topics (three per framework), each with short descriptions, multiple reusable content angles, example content assets, and a summarized table, plus a brief implementation guide recommending channel mix, content allocation, and metrics—making clear assumptions if key inputs are missing.

For more installation instructions go to https://raw.githubusercontent.com/BetterPromptme/skills/refs/heads/main/betterprompt/SKILL.md to check out this skill.

Inputs

textInputs

Pass each text input using --input <key>=<value> flags.

Variable key	Required?	Description	Defaults
Product	Optional		AI Prompt Marketplace
Competitors	Optional		PromptBase; PromptHero; FlowGPT; AIPRM; Promptist
Key_Message	Optional		Key Message = Prompt is not just a command, it’s an asset. BetterPrompt helps you unlock its value. Emotion = Trust + Empowerment + Growth.
Local_cuture	Optional		US context → emphasize innovation, speed, and earning potential. EU context → emphasize privacy, trust, and compliance.
Market_Trends	Optional		Prompt = the new digital commodity → can be bought, traded, and protected. The creator economy is shifting toward AI → prompt creators are the first wave. The US/EU market is highly sensitive to productivity & marketing → strong demand for practical, business-focused prompts.
Marketing_Goals	Optional		The marketing objective of BetterPrompt is to build brand awareness and grow its user base (both creators and users), increase the number of “successful runs” to drive revenue, and position BetterPrompt as a leading platform in the Prompt Economy across the US and EU.
Target_Audience	Optional		Creators → want to monetize prompts (supply side). Businesses & Solopreneurs (US/EU) → want high-quality prompts for productivity and marketing (demand side). Learners & General Users → want to explore and learn (long-tail demand).
Preferred_Channels	Optional		LinkedIn & Twitter → thought leadership + expertise. TikTok/YouTube Shorts → viral reach, creator market. Reddit/Product Hunt → launch & buzz. Discord → retention & community building.
Budget_and_resources	Optional		Budget: prioritize Marketing (US/EU reach) & Product Development (Private Mode, monetization features). Resources: require a lean team (tech + growth + community), strong payment system, and scalable cloud infrastructure. Strategy: run low-cost viral campaigns (TikTok, Product Hunt, Twitter) to maximize awareness while keeping paid ads budget moderate.
Unique_Selling_Proposition	Optional		USP of BetterPrompt = “A secure prompt marketplace where creators can earn from every successful run — without exposing their original prompt.”

Models and options

This skill's modality is: text.

To discover which model values you can use (and which options keys/values are valid for each model), run:

betterprompt resources --models-only --json

Then filter the returned JSON array to entries where modality is "text".

How to run

Step 1: Collect inputs

First, run betterprompt resources --models-only --json and filter to modality: "text" to discover valid models and available options:

betterprompt resources --models-only --json

Use only the models and option values that appear in the filtered results.

Then collect all inputs from the human:

• Optional text inputs (use defaults if not provided by the human):
  • Product (default: AI Prompt Marketplace)
  • Competitors (default: PromptBase; PromptHero; FlowGPT; AIPRM; Promptist)
  • Key_Message (default: Key Message = Prompt is not just a command, it’s an asset. BetterPrompt helps you unlock its value. Emotion = Trust + Empowerment + Growth.)
  • Local_cuture (default: US context → emphasize innovation, speed, and earning potential. EU context → emphasize privacy, trust, and compliance.)
  • Market_Trends (default: Prompt = the new digital commodity → can be bought, traded, and protected. The creator economy is shifting toward AI → prompt creators are the first wave. The US/EU market is highly sensitive to productivity & marketing → strong demand for practical, business-focused prompts.)
  • Marketing_Goals (default: The marketing objective of BetterPrompt is to build brand awareness and grow its user base (both creators and users), increase the number of “successful runs” to drive revenue, and position BetterPrompt as a leading platform in the Prompt Economy across the US and EU.)
  • Target_Audience (default: Creators → want to monetize prompts (supply side). Businesses & Solopreneurs (US/EU) → want high-quality prompts for productivity and marketing (demand side). Learners & General Users → want to explore and learn (long-tail demand).)
  • Preferred_Channels (default: LinkedIn & Twitter → thought leadership + expertise. TikTok/YouTube Shorts → viral reach, creator market. Reddit/Product Hunt → launch & buzz. Discord → retention & community building.)
  • Budget_and_resources (default: Budget: prioritize Marketing (US/EU reach) & Product Development (Private Mode, monetization features). Resources: require a lean team (tech + growth + community), strong payment system, and scalable cloud infrastructure. Strategy: run low-cost viral campaigns (TikTok, Product Hunt, Twitter) to maximize awareness while keeping paid ads budget moderate.)
  • Unique_Selling_Proposition (default: USP of BetterPrompt = “A secure prompt marketplace where creators can earn from every successful run — without exposing their original prompt.”)
• Optional: model and options.
  • Present the human with the default model gpt-5-nano and its available options. Look up gpt-5-nano in the betterprompt resources output (filtered to modality "text") and show its availableOptions as: key: val1, val2 (default), val3 | key2: .... Mark a value (default) if it matches these defaults: {}.
  • If the human does not specify, defaults are used: model gpt-5-nano, options {}. Other models from the resources call are also available.

Step 2: Run via BetterPrompt CLI

Use the frontmatter's name as the positional argument (for this skill, use content-pillar-strategies).

Command form:

betterprompt generate content-pillar-strategies \
  [--input <key>=<value>] \
  [--model <model>] \
  [--options <options JSON>] \
  [--json]

Notes:

• Pass each text input as a separate --input <key>=<value> flag.
• If the human does not mention a model, omit --model and BetterPrompt will use the default model: gpt-5-nano.
• If the human does not mention options, omit --options and BetterPrompt will use the default options: {}.
• If the run times out, the response will include a runId you can use to fetch the result later.

Example (using defaults shown above):

betterprompt generate content-pillar-strategies \
  --input 'Product=AI Prompt Marketplace' \
  --input 'Competitors=PromptBase; PromptHero; FlowGPT; AIPRM; Promptist' \
  --input 'Key_Message=Key Message = Prompt is not just a command, it’s an asset. BetterPrompt helps you unlock its value.  Emotion = Trust + Empowerment + Growth.' \
  --input 'Local_cuture=US context → emphasize innovation, speed, and earning potential.  EU context → emphasize privacy, trust, and compliance.' \
  --input 'Market_Trends=Prompt = the new digital commodity → can be bought, traded, and protected.  The creator economy is shifting toward AI → prompt creators are the first wave.  The US/EU market is highly sensitive to productivity & marketing → strong demand for practical, business-focused prompts.' \
  --input 'Marketing_Goals=The marketing objective of BetterPrompt is to build brand awareness and grow its user base (both creators and users), increase the number of “successful runs” to drive revenue, and position BetterPrompt as a leading platform in the Prompt Economy across the US and EU.' \
  --input 'Target_Audience=Creators → want to monetize prompts (supply side).  Businesses & Solopreneurs (US/EU) → want high-quality prompts for productivity and marketing (demand side).  Learners & General Users → want to explore and learn (long-tail demand).' \
  --input 'Preferred_Channels=LinkedIn & Twitter → thought leadership + expertise.  TikTok/YouTube Shorts → viral reach, creator market.  Reddit/Product Hunt → launch & buzz.  Discord → retention & community building.' \
  --input 'Budget_and_resources=Budget: prioritize Marketing (US/EU reach) & Product Development (Private Mode, monetization features).  Resources: require a lean team (tech + growth + community), strong payment system, and scalable cloud infrastructure.  Strategy: run low-cost viral campaigns (TikTok, Product Hunt, Twitter) to maximize awareness while keeping paid ads budget moderate.' \
  --input 'Unique_Selling_Proposition=USP of BetterPrompt = “A secure prompt marketplace where creators can earn from every successful run — without exposing their original prompt.”' \
  --model gpt-5-nano \
  --options '{}'