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name: about-page description: "Use when auditing metadata, crawlability, structured data, or indexability related to Create a dedicated About page. Verify the rendered HTML and HTTP response rather than relying only on source files." metadata: category: seo priority: medium difficulty: intermediate estimatedTime: "10" source: frontendchecklist.io url: https://frontendchecklist.io/rules/seo/about-page

Create a dedicated About page

An About page is a primary trust signal for both users and search engines, directly impacting the website's E-E-A-T profile and overall credibility.

Quick Reference

• Include a dedicated page explaining the purpose, history, and mission of the website
• Introduce the key people or organization behind the content to build trust
• Provide clear evidence of expertise and contact information

Check

Verify that the website has a dedicated About page that clearly identifies the people or organization responsible for the content.

Fix

Create a new page at /about and add detailed information about your organization, mission, and the experts behind your content.

Explain

Explain how an About page contributes to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and why it's a critical SEO factor.

Code Review

Review metadata generation, rendered HTML, structured data, and response headers related to Create a dedicated About page. Flag exact routes or templates where search-facing output violates the rule, and describe how to verify the final page output.

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For full implementation details, code examples, and framework-specific guidance, see references/rule.md.

Rule page: https://frontendchecklist.io/rules/seo/about-page