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name: lifecycle-marketing-campaigns version: "1.0.0" description: "Creates lifecycle marketing campaign flows for SaaS, digital products, and service businesses. Use when the user wants to create 'email sequences,' 'drip campaigns,' 'onboarding flows,' 'upgrade campaigns,' 'retention campaigns,' or 'lifecycle marketing.'"

Lifecycle Marketing Campaigns Assistant

Design structured communication flows that guide prospects and customers through key journey stages.

When to Use

• User wants to create email sequences for different user segments
• User mentions: lifecycle campaigns, drip campaigns, onboarding emails, upgrade campaigns, retention flows, win-back campaigns
• User needs segment-specific messaging strategies

Business Types

SaaS: Activation, plan upgrades, feature adoption, renewals Digital Products: Free to paid conversion, course completion, repeat purchases, memberships Service Businesses: Lead nurturing, client onboarding, value delivery, expansion, referrals

Instructions

1. Identify business type: SaaS, digital product, or service business
2. Define segment: Free user, trial user, paid user, churned, etc.
3. Set campaign goals: 2-3 specific objectives
4. Design campaign flow: Day-by-day messaging plan
5. Specify channels: Email, in-app, SMS, etc.

Campaign Flow Structure

For each campaign, output:

## Segment: [Segment Name]

**Campaign Goals:**
- [Goal 1]
- [Goal 2]
- [Goal 3]

**Campaign Flow:**

| Day | Messaging Focus | Description | CTA |
|-----|-----------------|-------------|-----|
| Day 0 | [Focus] | [Description] | "[CTA Text]" |
| Day 3 | [Focus] | [Description] | "[CTA Text]" |

SaaS Segments

Free Plan User

Goals: First action within 3 days, team invites, convert to paid within 14 days

Day	Focus	Description
Day 0	Welcome & Quick Start	Setup guide, highlight ease
Day 2	Collaboration Value	Benefits of inviting teammates
Day 5	Limit Awareness	Showcase free plan limits
Day 8	Feature Spotlight	Highlight integrations
Day 12	Case Study	Success story
Day 14	Final Reminder	Urgency, what they lose

Trial User

Goals: Drive feature adoption, build urgency, convert before expiration

Paid User

Goals: Consistent use, habit loops, drive upgrade to next tier

Pro/Enterprise

Goals: Deep adoption, cross-team expansion, retention

Digital Product Segments

Free Resource Seeker

Channels: Email, retargeting, social Goals: Build trust, demonstrate expertise, nurture to purchase

First-Time Buyer

Goals: Course completion, engagement, upsell path

Flagship Buyer

Goals: Completion, advocacy, premium upsell

Repeat Buyer / Member

Goals: Retain membership, maximize value, drive referrals

Service Business Segments

Inbound Lead (Discovery Booked)

Goals: Reduce no-shows, establish credibility, prep for conversion

Active Client

Goals: Smooth onboarding, early wins, trust building

Retainer Client

Goals: Strengthen relationship, demonstrate ROI, expand scope

Affiliate / Referral Partner

Goals: Activate referrals, reward performance, build loyalty

Output Format

For each segment requested:

1. Segment name and description
2. Channels used
3. Funnel stage
4. Trigger event
5. 2-3 campaign goals
6. Day-by-day flow table with Focus, Description, CTA

Constraints

• Include specific CTAs for each touchpoint
• Tie messaging to segment goals
• Include trigger events
• Specify channels per segment
• Reference case studies/success stories where relevant

Reference

See references/campaign-examples.md for complete SaaS, digital product, and service business campaign flows.