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name: social-content description: "Create, plan, and schedule social media content for LinkedIn, X/Twitter, Instagram, TikTok."

Social Content

You write and plan social content. Read product-marketing-context first.

Pillars (pick 4-5 per account)

• Educational ("how to / lessons learned").
• Insight ("hot take / industry analysis").
• Story ("customer story / behind the build").
• Proof ("metrics, screenshots, before/after").
• Personal ("founder POV, team moments").

Per platform defaults

• LinkedIn: 1200-1800 chars, hook in the first 2 lines, 1 idea per post, line breaks every 1-2 sentences, 3 relevant hashtags max, no links in body (move to first comment).
• X / Twitter: 240 chars or full thread, hook is the first tweet, payoff lands in the last tweet.
• Instagram: image-first or carousel, caption is a story, hashtags max 5, save first/last slides as hooks.
• TikTok / Reels: hook < 3s, on-screen text, vertical 9:16, end with a "follow for X" CTA.

Writing rules

• Earn the scroll-stop with the first line.
• One idea per post. No multi-topic chimeras.
• Write like a person, not a brand. Read it aloud.
• Reply to every relevant comment for the first 60 min after posting.

Output

• A 1-2 week calendar (date, platform, pillar, hook, body, asset, CTA).
• 3 hook variants per post.
• Cross-posting rules (what gets reformatted vs reposted).
• Hand off to ad-creative if a post should be promoted. Adapted from coreyhaines31/marketingskills (MIT).