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name: sales-page description: "Write a long-form sales page that takes a cold reader to a purchase. Use when asked to write a sales page, a long-form sales letter, a course/offer page, or direct-response copy that has to close on the page. Produces a full long-form structure — hook, problem agitation, the offer & mechanism, proof, offer stack & price framing, risk reversal, urgency, and a repeated CTA — written to sell, ethically."

Sales Page Skill

A sales page does the whole sell in one scroll — for offers a short landing page can't close (courses, high-ticket, info products, services). It follows a proven persuasion arc: hook → agitate the problem → present the offer and why it works → prove it → frame the price against the value → reverse the risk → give a real reason to act now → ask. This skill writes that arc — persuasive, never manipulative.

Required Inputs

Ask for these only if they aren't already provided:

• The offer — what's sold, the transformation it delivers, and the price.
• The audience — who it's for, their pain, and what they've already tried.
• The mechanism — why your approach works (the "unique mechanism" is what makes claims believable).
• Proof — testimonials, results, credentials, guarantees.
• Price framing — the price, any bonuses, and the honest comparison (cost of inaction, alternatives).

Output Format

Sales Page: [offer]

Write the copy for each block:

1. Hook / headline — the big promise or the visceral problem, in the reader's words. 2 options.
2. Problem agitation — make the cost of the status quo vivid and specific (without manufacturing fear).
3. The turn — "there's a better way," introducing your unique mechanism (why this works when other things didn't).
4. The offer — exactly what they get, as outcomes; deliverables as a clear list.
5. Proof — testimonials/results/credentials placed to answer the doubt rising at this point.
6. Offer stack & price framing — itemise the value, then reveal the price so it feels small against it; bonuses if any.
7. Risk reversal — the guarantee that removes the fear of buying.
8. Urgency — a real reason to act now (genuine deadline, cohort close, bonus expiry) — never fake scarcity.
9. CTA (repeated) — the same clear ask, restated after proof, after price, and at the end.
10. P.S. — restate the core promise + the risk reversal (the most-read line after the headline).

Quality Checks

• Leads with a promise/problem in the reader's language, not the product
• Names a unique mechanism that makes the claims believable
• Price is framed against itemised value, not presented cold
• A genuine risk reversal (guarantee) is included
• Urgency is real, not fabricated scarcity
• The CTA is identical each time it repeats (no decision fatigue)

Anti-Patterns

• Do not use fake scarcity or fake countdowns — it works once and destroys trust; use real deadlines
• Do not over-hype beyond what the proof supports — believable beats biggest
• Do not bury the offer or the price — clarity converts; confusion kills
• Do not agitate into manufactured fear — name real costs, don't invent dread
• Do not switch the ask — one offer, one CTA, repeated

Based On

Direct-response copywriting (PAS / problem-agitate-solve, unique-mechanism, offer-stack, risk reversal) — applied ethically.

Example Trigger Phrases

• "Write a sales page."
• "Write a long-form sales letter."
• "Write the page for my course."
• "Write direct-response copy that closes."