name: consulting-proposal
description: "Write a consulting proposal that wins the engagement — outcomes over hours. Use when asked to write a consulting proposal, a project proposal, a pitch for a client engagement, or to respond to an RFP. Produces a proposal — the client's problem in their words, your approach & deliverables, outcomes/value, timeline & phases, investment with options, and why-you — framed around results, not a task list. Ready to export as a designed PDF."
Consulting Proposal Skill
Clients don't buy hours — they buy an outcome and the confidence you'll deliver it. Losing proposals
lead with the consultant's process and a flat day-rate; winning ones lead with the client's problem and
the value of solving it. This skill writes a proposal framed around results, with tiered options that
anchor on value — ready to drop into the themed PDF export.
Required Inputs
Ask for these only if they aren't already provided:
- The client & their problem — who they are, the pain, and (crucially) the cost of not solving it.
- Your approach — how you'd solve it and the concrete deliverables.
- Outcomes — the results the client gets, ideally quantified.
- Commercials — your pricing model (fixed/retainer/value-based), timeline, and what's out of scope.
Output Format
Proposal: [engagement] for [client]
1. The problem (their words) — restate their situation and the cost of the status quo. Show you get it before you pitch. This earns the read.
2. Objectives & outcomes — what success looks like, in their metrics. Lead with the value, not the activity.
3. Approach & deliverables — the phases and the concrete artifacts they'll receive. Enough detail to build confidence, not a padded task list.
4. Timeline — phases with milestones and rough dates.
5. Investment — the price, framed against the value/cost-of-inaction. Offer 2–3 tiered options (e.g. core / recommended / comprehensive) — options shift the conversation from "yes/no" to "which," and anchor on the bigger one. State what's included per tier and what's out of scope.
6. Why me/us — relevant proof: comparable results, credentials, a short case reference. Brief.
7. Next step — one clear action to move forward (sign, a kickoff call, a deposit).
Quality Checks
Anti-Patterns
Based On
Value-based consulting-proposal practice (Alan Weiss-style outcomes-over-hours, tiered options, anchor on value).
Example Trigger Phrases
- "Write a consulting proposal."
- "Write a project proposal for this client."
- "Pitch this engagement."
- "Respond to an RFP."