brainstorming
brainstorming
You MUST use this before any creative work - creating features, building components, adding functionality, modifying behavior, or planning anything new, in software or out of it (a talk, a business, a renovation).
64-team-briefDung khi can GIAO VIEC cho tung nguoi trong team marketing hoac chuan bi hop — task cu the, deadline theo gio, definition of done, rang buoc, diem check-in, kem template agenda va bien ban hop lien phong ban co action item. Kich hoat khi user nhac 'giao task cho team', 'brief cho nhan vien', 'phan cong cong viec', 'brief 1:1', 'definition of done', 'templat…
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name: 64-team-brief description: "Dung khi can GIAO VIEC cho tung nguoi trong team marketing hoac chuan bi hop — task cu the, deadline theo gio, definition of done, rang buoc, diem check-in, kem template agenda va bien ban hop lien phong ban co action item. Kich hoat khi user nhac 'giao task cho team', 'brief cho nhan vien', 'phan cong cong viec', 'brief 1:1', 'definition of done', 'template hop', 'agenda hop marketing', 'giao viec xong lam sai y'. Khong dung cho — brief tong the ca chien dich thi dung skill 02-brief-chien-dich; duyet output nguoi ta nop len thi dung skill 62-marketing-review; danh gia hieu suat dinh ky thi dung skill 65-team-performance-review; giao viec ra ben ngoai thi dung skill 67-agency-vendor-brief." metadata: version: 1.0.1 category: operations license: MIT triggers:
Brief tot = nguoi nhan biet chinh xac lam gi, den bao gio, xong khi nao la xong. "Lam content hay" khong phai brief. "Viet 3 caption Facebook goc pain, 200 chu, nop thu 4 truoc 9h" moi la brief. Leader dau tu 30 phut viet brief tot tiet kiem 3 gio sua di sua lai.
Doc .agents/product-marketing-context.md va campaign brief hien co neu co. Neu thieu, hoi toi da 4 cau:
Kiem tra capacity truoc khi giao: nguoi do dang giu bao nhieu task, deadline nao truoc. Neu qua tai, chon giua doi deadline, giam scope, hoac doi nguoi — khong giao chong len roi hy vong ho tu xoay.
Chon template theo role o phan duoi. Moi brief phai co du: context (tai sao), deliverable (lam gi), done criteria (xong khi nao), reference (mau tot va mau khong lam), constraint (gioi han bat buoc).
Task tren 3 ngay hoac nhieu deliverable: chot moc nop draft de review giua chung. Tranh de den deadline moi phat hien di sai huong.
Hoi "co cau hoi gi khong", nhan confirm hieu + dong y deadline, set nhac follow-up truoc han 1 ngay.
Doi chieu dung checklist da ghi trong brief. Neu output lech, chi ro lech o tieu chi nao — khong feedback cam tinh. Duyet noi dung/creative: goi 62-marketing-review; duyet visual: goi 47-design-review.
# Task Brief — [Ten task]
Nguoi nhan: [ten] · Giao boi: [leader] · Ngay giao: [date]
Deadline: [thu, ngay/thang, truoc gio]
Priority: Urgent / High / Normal
## Tai sao task nay can lam
[2-3 cau: task fit vao campaign/objective nao, tai sao deadline do quan trong]
## Can lam gi
| # | Deliverable | Spec chi tiet | Format | So luong |
|---|-------------|---------------|--------|----------|
| 1 | | | | |
| 2 | | | | |
**Khong can lam:** [liet ke ro thu ngoai scope]
## Done khi nao
- [ ] [Tieu chi 1 — do duoc, khong mo ho]
- [ ] [Tieu chi 2]
- [ ] Nop vao: [folder / channel / cach nop]
## Tai lieu tham khao
- Brand voice / brand guideline: [link]
- Campaign brief: [link]
- Reference tot: [link + ly do tot]
- Reference KHONG lam theo: [link + ly do]
## Constraint
- [Gioi han bat buoc: tu cam dung, claim khong duoc noi, format bat buoc]
## Check-in point
- [Ngay]: nop draft dau de review
- [Ngay]: final sau khi nhan feedback
- Neu bi block hoac khong chac: bao ngay, khong tu mo
Writer: task (so luong + format + goc + platform) · tone (reference cu the) · key message 1 cau · must include (social proof / CTA / so lieu) · do dai · deadline · noi nop.
Designer: task (so luong + format + platform) · size pixel · copy text chinh xac de paste · brand reference · visual reference · mood 2 tinh tu · deadline · format file + folder nop. Chi tiet hon: goi 42-brief-hinh-anh hoac 43-brief-carousel.
Media buyer: task (setup campaign ten + platform) · objective · audience (link audience research) · creative (link file da duyet) · budget/ngay · KPI target (CPL max / ROAS min) · launch date · tan suat bao cao.
Sales/CSKH: task · nguon lead · SLA phan hoi · script tham chieu · thong tin phai ghi lai vao CRM · tieu chi chuyen lai marketing.
# Bien ban hop — [Chu de] — [Date]
Thanh phan: [ten + phong ban] · Chu tri: [ten] · Thu ky: [ten]
Thoi luong: [45-60 phut]
## Agenda
| # | Noi dung | Nguoi trinh bay | Thoi luong |
|---|----------|-----------------|------------|
| 1 | Ket qua ky truoc vs target | | 10p |
| 2 | Van de dang chan tien do | | 15p |
| 3 | Quyet dinh can chot | | 20p |
| 4 | Phan cong ky toi | | 10p |
## Quyet dinh da chot
| Quyet dinh | Can cu (data/insight) | Nguoi chiu trach nhiem | Review lai khi nao |
|------------|----------------------|------------------------|--------------------|
## Action item
| Viec | Owner | Deadline | Done khi |
|------|-------|----------|----------|
## Van de chua chot
| Van de | Can them gi de quyet | Ai theo | Han |
Nguyen tac hop: khong hop de bao cao so lieu (gui truoc bang van ban), chi hop de chot quyet dinh va go block. Moi hop ket thuc phai co action item co owner va deadline — khong co thi hop do khong can dien ra.
02-brief-chien-dich: nguon context campaign de viet task brief.41-campaign-asset-list: danh sach asset can giao cho designer.62-marketing-review: gate duyet content/ads sau khi nhan output.47-design-review: gate duyet visual.65-team-performance-review: on-time rate va revision rate lay tu lich su brief.67-agency-vendor-brief: khi nguoi nhan la agency/freelancer thay vi nhan su noi bo.