53-tracking-setupDung khi phai setup do luong TRUOC khi tieu bat ky dong nao — pixel va CAPI, GA4, UTM convention, event mapping, offline conversion, dong y du lieu, va checklist verify xanh. Kich hoat khi user nhac 'setup tracking', 'cai pixel', 'UTM', 'CAPI', 'do luong chuyen doi', 'so lieu khong khop'. Quy tac cung: khong chay ads khi tracking chua xanh. Khong dung cho —…
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name: 53-tracking-setup description: "Dung khi phai setup do luong TRUOC khi tieu bat ky dong nao — pixel va CAPI, GA4, UTM convention, event mapping, offline conversion, dong y du lieu, va checklist verify xanh. Kich hoat khi user nhac 'setup tracking', 'cai pixel', 'UTM', 'CAPI', 'do luong chuyen doi', 'so lieu khong khop'. Quy tac cung: khong chay ads khi tracking chua xanh. Khong dung cho — doc data da co ra insight thi dung skill 13-phan-tich-du-lieu; ra soat cau hinh ads thi dung skill 21-audit-ads-performance." metadata: version: 1.0.1 category: performance license: MIT triggers:
Ads khong co tracking = lai xe bit mat. QUY TAC CUNG: khong chay ads khi tracking chua verify xanh — chay la lang phi 100%. Setup dung tu dau; sua tracking giua campaign lam hong data lich su.
Hoi toi da 4 cau:
Meta Ads — Pixel + CAPI (bat buoc ca hai):
TikTok Ads:
Google Ads:
Zalo Ads: cai Zalo Pixel, setup conversion, verify. YouTube Ads: dung chung conversion tracking cua Google Ads.
https://domain.com/lp?utm_source=[source]&utm_medium=[medium]&utm_campaign=[campaign]&utm_content=[ad_name]
| Parameter | Quy uoc | Vi du |
|---|---|---|
| utm_source | facebook / tiktok / google / zalo / email | |
| utm_medium | paid_social / paid_search / display / email / organic | paid_social |
| utm_campaign | [product]_[audience]_[MMYY] | course-a_cold_0726 |
| utm_content | [creative-type]_[hook-type]_[version] — khop ten ad | vid_pain_v1 |
Quy tac: viet thuong, khong dau, khong khoang trang. utm_content phai trung ten ad trong 52-account-structure de doi chieu 2 chieu Ads Manager ↔ GA4.
| Event GA4 | Trigger | Map voi platform event |
|---|---|---|
| page_view | Tat ca trang | PageView (Meta), ViewContent (TikTok) |
| view_item | Xem trang san pham/offer | ViewContent (Meta) |
| generate_lead | Submit form / click inbox | Lead (Meta), SubmitForm (TikTok), Conversion (Google) |
| purchase | Thanh toan thanh cong | Purchase (Meta/TikTok/Google) |
Moi event chi fire 1 lan cho 1 hanh dong. Dat conversion chinh trong GA4 = event khop objective ads.
Ap dung khi chot don qua inbox / goi dien / tai quay (pho bien o VN):
ID | Ngay vao | Ten | SDT | Kenh nguon | Loai tuong tac (inbox/form/goi) | Trang thai (moi/qualified/chot/khong chot) | Ly do khong chot | Doanh thu neu chot | Sales phu trach. Hoi moi khach "biet minh qua kenh nao?" ngay cau dau.Neu website chi phuc vu khach trong nuoc, phan nay tuan theo Nghi dinh 13/2023/ND-CP ve bao ve du lieu ca nhan: phai co thong bao ro rang truoc khi thu thap, va nguoi dung phai dong y — khong duoc mac dinh tick san.
Neu co bat ky traffic tu EU/UK hoac California (khach Viet kieu, ban hang xuyen bien gioi, du hoc, xuat khau), nhung yeu cau sau la BAT BUOC — thieu la rui ro phat tien va mat quyen dung remarketing audience:
| Vung | Yeu cau | Hau qua neu thieu |
|---|---|---|
| EU / UK | CMP duoc chung nhan + Google consent mode v2 (4 tin hieu: ad_storage, analytics_storage, ad_user_data, ad_personalization, mac dinh denied truoc khi user tra loi banner) | Meta yeu cau CMP cho traffic EU; Google mat personalized ads va audience feature |
| California | Nut tu choi ban/chia se du lieu, ton trong tin hieu Global Privacy Control, bat Limited Data Use tren Meta cho traffic California | Vi pham CCPA/CPRA |
| Toan cau | Tag khong duoc ban truoc khi co dong y; luu log dong y (ai, chon gi, luc nao, phien ban chinh sach nao) | Khong chung minh duoc tuan thu khi bi kiem tra |
Danh sach email/SDT upload lam Custom Audience hoac Customer Match cung phai co dong y tuong ung — xem 14-email-marketing.
Ghi vao file ket qua: dung CMP nao, chan vung nao, ai verify.
Tat ca phai PASS — thieu 1 muc = KHONG LAUNCH:
Daily (2 phut): Events Manager 24h co event deu khong; Google Ads conversions dang ghi; GA4 co session tu paid. Weekly: CAPI match rate > 70%; co duplicate event khong; so lead 3 nguon (Ads Manager / GA4 / Lead Log) lech <20%; UTM co link nao thieu/sai.
| Van de | Nguyen nhan thuong gap | Cach fix |
|---|---|---|
| Pixel khong fire | Cai sai vi tri / thieu tren LP | Check GTM preview, hard-code lai header |
| Event duplicate | Cai ca GTM lan hard-code | Chon 1 cach, go cach kia; check event_id dedup |
| CAPI match rate thap | Khong gui email/phone | Them customer data vao payload CAPI |
| Conversion khong ghi | Sai ten event / sai trang trigger | Check chinh ta event, trigger dung thank you page |
| GA4 lech xa Ads Manager | Attribution window khac nhau + UTM thieu | Chuan hoa UTM, so sanh cung window |
| Lead nhieu nhung khong ro nguon | Quen hoi kenh, khong ghi Lead Log | Bat buoc cau hoi nguon trong script sales |
Ten file: tracking-setup-[ten-san-pham]-[YYYYMMDD].md
# Tracking Setup — [San pham/Campaign]
Platform: [danh sach] · Website: [nen tang] · Objective: [Lead/Purchase]
## 1. Checklist setup theo platform [bang trang thai tung muc]
## 2. UTM convention [bang parameter + vi du cua project]
## 3. Event mapping [bang GA4 ↔ platform events]
## 4. Offline conversion & Lead Log [cach ghi + lich upload]
## 5. Verify truoc launch [checklist xanh — ngay verify + nguoi verify]
## 6. Lich check daily/weekly [ai lam, luc nao]
52-account-structure: setup campaign SAU khi tracking xanh; utm_content khop ten ad.54-media-plan: plan xac dinh objective → quyet dinh event can track.21-audit-ads-performance: audit tracking dinh ky (EMQ, duplicate, match rate).11-thiet-lap-kenh: setup kenh va tai san (page, OA, website) truoc tracking.13-phan-tich-du-lieu: doc data sach tu he thong tracking nay.