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name: sales-page-citability-audit description: Audit and improve commercial pages so they have legitimate citation reasons for guest posts, resource pages, digital PR, partnerships, and editorial mentions. Use when a sales page needs citable sections, proof points, tools, data, definitions, expert quotes, or less promotional link targets before outreach. license: MIT compatibility: Codex, Claude Code, and other Agent Skills-compatible clients. metadata: version: "0.1.0" displayName: Sales Page Citability Audit category: Marketing tags: seo,link-building,citability,conversion,content

Sales Page Citability Audit

Use this skill to make a commercial page easier for editors, contributors, partners, and publishers to cite without forcing a promotional link.

This skill is derived from Garrett French and Eric Ward's Ultimate Guide to Link Building and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.

Quick Start

1. Use the Contents table below to choose the smallest useful reference set.
2. Use workflows/audit-sales-page-citability.md for a full page audit.
3. Identify the audience action cycle around the page.
4. Add or strengthen reference-worthy elements before outreach.
5. Recommend section-specific links, internal links, and citation-safe pitch angles.

Default Output

When asked to audit citability, return:

1. Page role - commercial goal, audience, action cycle, and target link contexts.
2. Citation gaps - where the page lacks facts, definitions, examples, tools, or proof.
3. Recommended additions - citable modules with purpose and implementation notes.
4. Section link plan - section URLs, internal links, and natural citation language.
5. Tool choices - crawler, analytics/search data, CMS, structured data testing, and user research sources.
6. Outreach readiness - whether the page is ready, needs support content, or should not be pitched.

Contents

Need	Start Here
Understand commercial-page citability	references/core/knowledge.md
Apply audit rules	references/core/rules.md
See module examples	references/core/examples.md
Run citability audit	workflows/audit-sales-page-citability.md

Core Posture

• A page is citable when linking to it helps the publisher's reader.
• Commercial intent is not disqualifying, but unsupported promotion is.
• Build citation reasons into the page before asking for links.
• Prefer specific section anchors over vague homepage or product-page links.
• Preserve conversion clarity while adding reference value.