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name: contrast-framing description: Use when sequencing offers, pricing tiers, proposals, negotiation anchors, product demos, before-after comparisons, concession framing, reason-giving, request wording, or comparative messaging where contrast effects or shallow reasons may distort decisions. license: MIT metadata: version: "0.1.0" displayName: Contrast Framing category: Marketing tags: influence,persuasion,framing,pricing

Contrast Framing

Frame comparisons so users understand relative value without being misled by sequencing. Contrast and reason-giving are useful when they clarify differences, not when they exploit automatic response.

Quick Start

1. Read guidelines.md to choose the smallest useful reference set.
2. Load references/contrast/knowledge.md for concepts and references/contrast/rules.md for operating rules.
3. Use workflows/sequence-comparisons.md for repeatable tasks.
4. For audits, surface both the active influence cue and the ethical rewrite.

Contents

File	Purpose
references/contrast/knowledge.md	Core concepts and source-grounded definitions
references/contrast/rules.md	Rules, boundaries, and practical guidelines
references/contrast/examples.md	Bad/better examples for applied situations
references/contrast/smells.md	Red flags and anti-patterns to detect
references/contrast/checklist.md	Fast review checklist
workflows/sequence-comparisons.md	Design offer and request sequencing that clarifies value without distorting judgment.

Operating Principles

• Use only honest evidence. Do not invent popularity, scarcity, credentials, endorsements, or social connection.
• Separate helping a good decision from pushing a shortcut response. If the cue is counterfeit, treat it as a red flag.
• When rewriting, preserve user agency: add context, alternatives, and enough time to decide when stakes are meaningful.

Output Pattern

1. Diagnosis - name the influence principle or cue.
2. Evidence Check - state what proof supports or is missing from the cue.
3. Risk - explain manipulation, trust, or decision-quality risk.
4. Rewrite or Recommendation - provide an ethical alternative.

Validation

Use the prompts in evals/evals.json as smoke tests. A good result identifies the relevant Influence principle, preserves user agency, and avoids fabricated evidence or coercive pressure.