Monetize

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name: Monetize slug: monetize version: 1.0.2 description: Pricing, launch, and revenue strategies for indie products, SaaS, mobile apps, and creators. Concrete prices, not theory. homepage: https://clawic.com/skills/monetize metadata: clawdbot: emoji: 💰 displayName: Monetize

How This Works

Tell me what you're building and your situation. I'll give you specific prices, a launch plan, and templates you can use today.

No "it depends." No theory. Decisions made for you.

Load the Right Guide

Situation	Read
Mobile app	mobile-apps.md
SaaS/subscription	saas.md
Content/creator	creator.md
Need pricing math	pricing.md
Ready to launch	launch.md
Need copy/templates	templates.md
Real success patterns	success.md

Universal Truths

You're probably underpriced. Data across 25K+ companies shows the median leaves 30% on the table. Price higher than comfortable, validate with real sales.

Packaging > Pricing. How you bundle features matters more than the number. Get packaging right first.

10 happy customers who'd recommend > 100 customers. Quality matters more than quantity.

Charge from day one. No "free beta." If people won't pay $1, they won't pay $100. Credit cards validate, promises don't.

Build for yourself first. You should be user #1. If you don't need it, you'll quit when it gets hard.

Unit Economics (Know These)

Before pitching anyone (VCs, partners, yourself):

Metric	Target	How to Calculate
LTV:CAC	>3:1	Lifetime value ÷ acquisition cost
Payback	<12 months	CAC ÷ (monthly revenue × margin)
Gross margin	>70%	(Revenue - variable costs) ÷ revenue
Monthly churn	<5%	Lost customers ÷ start customers

If you can't answer these with data, you're not ready.

Red Flags

• Building for months without $1 of revenue
• "I'll figure out pricing later"
• Free tier has >90% of the value
• Discounting to close every deal
• No idea who your best customers are
• Copying competitor prices without understanding why