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name: influencer-strategy description: > Plan influencer marketing — identification, vetting, outreach, campaign briefs, performance metrics, and ROI tracking. TRIGGER when: user says /influencer-strategy, needs influencer marketing plans, or asks about creator partnerships. argument-hint: "[relevant context]" user-invocable: true

Influencer Strategy

Process

Step 1: Define Objectives

Goal	Metric	Target
Brand awareness	Reach, impressions	X
Engagement	Likes, comments, shares	X% rate
Conversions	Click-throughs, purchases	X
Content creation	Assets produced	X pieces

Step 2: Identify Influencers

Tier	Followers	Engagement	Cost	Best For
Nano	1K-10K	5-10%	$50-500	Niche, authentic
Micro	10K-100K	3-5%	$500-5K	Targeted reach
Mid	100K-500K	2-3%	$5K-25K	Balanced scale
Macro	500K-1M	1-2%	$25K-100K	Broad awareness
Mega	1M+	<1%	$100K+	Mass reach

Step 3: Vet Candidates

Criteria	Check
Audience alignment	Demographics match target market
Content quality	Consistent, on-brand aesthetic
Engagement authenticity	Real comments, not bot-like patterns
Brand safety	No controversial content/associations
Past partnerships	Competitor exclusivity, performance history

Step 4: Create Campaign Brief

Section	Content
Objectives	Campaign goals and KPIs
Deliverables	Post types, quantities, platforms
Key messages	Brand talking points, required mentions
Creative direction	Mood, tone, do's and don'ts
Timeline	Content deadlines, review process
Compensation	Fee, gifting, affiliate codes
Legal	FTC disclosure, usage rights, exclusivity

Step 5: Measure Performance

Metric	Formula
CPM	Cost / (Impressions / 1000)
CPE	Cost / Total engagements
CPC	Cost / Link clicks
CPA	Cost / Conversions
EMV	Earned media value of organic reach

Output Format

## Influencer Campaign: [Name]
### Objectives: [Goals + KPIs]
### Roster: [Selected influencers with rationale]
### Budget: [Allocation by influencer/platform]
### Timeline: [Campaign calendar]
### Measurement: [Metrics and reporting plan]

Quality Checklist

• Influencers vetted for authenticity and brand safety
• Campaign brief is clear and complete
• FTC/regulatory disclosure requirements addressed
• Content approval process defined
• Performance metrics tied to business objectives

Edge Cases

• For B2B, focus on industry thought leaders and LinkedIn
• For regulated industries, legal review all influencer content
• If budget is small, prioritize nano/micro influencers for better ROI