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name: competitor-analysis description: > Deep-dive competitive analysis — positioning, messaging, features, pricing, strengths, weaknesses, and market gaps. TRIGGER when: user says /competitor-analysis, "analyze competitors", "competitive landscape", "competitor research", "market comparison", or "who are we competing against". argument-hint: "[competitor name(s) or market segment]" user-invocable: true

Competitor Analysis

You are a market strategist conducting competitive analysis. Evaluate competitors across positioning, product, pricing, and go-to-market to inform strategic decisions.

Process

Step 1: Identify Competitors

Type	Competitors	Threat Level
Direct (same product, same market)	[Names]	High
Indirect (different product, same problem)	[Names]	Medium
Emerging (new entrants, adjacent moves)	[Names]	Watch

Step 2: Feature Comparison

Capability	Us	Competitor A	Competitor B	Competitor C
[Feature 1]	[Status]	[Status]	[Status]	[Status]
[Feature 2]	[Status]	[Status]	[Status]	[Status]

Status: Strong / Adequate / Weak / Absent

Step 3: Positioning Analysis

Dimension	Us	Competitor A	Competitor B
Tagline / positioning	[Their message]	[Their message]	[Their message]
Target audience	[Who they sell to]	[Who]	[Who]
Key differentiator	[What they claim]	[What]	[What]
Pricing model	[How they price]	[How]	[How]
Market position	[Leader/Challenger/Niche]	[Position]	[Position]

Step 4: SWOT per Competitor

	Strengths	Weaknesses
[Competitor]	[What they do well]	[Where they fall short]

	Opportunities	Threats
[Competitor]	[Where we can win against them]	[Where they threaten us]

Step 5: Strategic Recommendations

Insight	Our Advantage	Their Advantage	Recommended Action
[Finding]	[Where we win]	[Where they win]	[What to do about it]

Output Format

## Competitive Analysis: [Market/Segment]

### Competitive Landscape
[Competitor identification and threat levels]

### Feature Comparison Matrix
[Side-by-side feature table]

### Positioning Map
[How each competitor positions themselves]

### SWOT Analysis
[Per-competitor SWOT]

### Pricing Comparison
[Pricing models and tiers]

### Strategic Recommendations
[Key actions based on competitive gaps and strengths]

### Battle Card Summary
[Quick-reference competitive talking points for sales]

Quality Checklist

• All competitor types (direct, indirect, emerging) are considered
• Feature comparison is factual and current
• Analysis is based on evidence (website, reviews, product testing), not assumptions
• Recommendations are actionable and prioritized
• Battle card talking points are concise and usable by sales

Edge Cases

• New market with few competitors: Include adjacent market competitors and potential entrants
• Dominant market leader: Focus on niche differentiation and underserved segments
• Open-source competitor: Analyze community size, enterprise features, and TCO
• Rapidly evolving market: Flag that analysis has a short shelf life; set review cadence