---

name: "tw-ecom-operations-pricing" description: "Set prices for Taiwan e-commerce — 含稅 vs 未稅 presentation, price-ending conventions (0/8/9 endings), marketplace price-match rules (momo best-price), 檔期 discount planning, and cross-channel price-parity. Use when pricing a new SKU for TW, rebalancing prices across platforms, or designing a 檔期 discount ladder. Do NOT use for generic pricing theory (use biz-pricing-strategy). STATUS: SKELETON — body pending." metadata: category: "WP-01 電商" domain: "ecommerce-tw" layer: "operations" related_mcps: [] related_skills: ["biz-pricing-strategy", "biz-unit-economics", "tw-ecom-operations-promotion", "algo-price-elasticity"] last_verified: "2026-04" status: "skeleton" tags: ["taiwan", "e-commerce", "pricing"]

Taiwan E-Commerce Pricing

STATUS: SKELETON — body pending.

When to use this skill

• Pricing a new SKU for TW market
• Cross-channel price-parity (DTC vs marketplace)
• 檔期 discount ladder design
• Price-match response to competitor flash sales
• Repricing after cost / FX shift

Do NOT use when

• Generic pricing theory → biz-pricing-strategy
• Elasticity modeling → algo-price-elasticity

Core concepts

TODO: 含稅 convention, price-ending psychology, marketplace price-match rules.

Decision tree

TODO: channel mix → price matrix design.

Implementation guidance

TODO: price sheet template, repricing cadence, guardrails.

Gotchas

TODO: 5-6 pitfalls (momo best-price penalty cascade, marketplace coupon masking, 含稅 display error, FX-driven loss, MAP violation).

IRON LAW

TODO.

Output Format

TODO.

Related

• biz-pricing-strategy
• tw-ecom-operations-promotion

Last verified: 2026-04