---

name: "tw-ecom-channel-strategy" description: "Choose the right e-commerce platform mix for a Taiwan business — DTC platforms (Shopline, 91APP, Shopify), marketplaces (Shopee, momo, PChome), or hybrid. Use when comparing platform fees, traffic potential, brand control trade-offs, or designing a go-to-market channel strategy for Taiwan. Do NOT use for specific platform integration details (see platform-specific skills). STATUS: SKELETON — body pending." metadata: category: "WP-01 電商" domain: "ecommerce-tw" layer: "platform" related_mcps: ["mcp-shopline", "mcp-91app"] related_skills: ["tw-ecom-dtc-shopline", "tw-ecom-dtc-91app", "tw-ecom-dtc-shopify-localization", "tw-ecom-marketplace-shopee", "tw-ecom-marketplace-momo"] last_verified: "2026-04" status: "skeleton" tags: ["taiwan", "e-commerce", "platform", "strategy"]

Taiwan E-Commerce Channel Strategy

STATUS: SKELETON — body pending. Prefer tw-ecom-dtc-shopline for platform-specific depth in the meantime.

When to use this skill

• Choosing the initial e-commerce platform for a new Taiwan D2C brand
• Deciding whether to sell DTC-only, marketplace-only, or hybrid
• Estimating TCO across platform fees, payment fees, and operational overhead
• Comparing platform unit economics before channel expansion
• Reassessing platform mix when scaling past NT$10M annual revenue

Do NOT use when

• You already know the platform and need integration specifics → use the platform-specific skill
• The question is about global (non-Taiwan) platform choice → general e-commerce skills apply

Core concepts

TODO: decision dimensions (fees, traffic, brand control, ops complexity), DTC vs marketplace typology, platform-fee tiers.

Decision tree

TODO: flow chart keyed on annual revenue / brand strength / ops capacity.

Implementation guidance

TODO: how to shortlist, pilot, measure, decide.

Gotchas

TODO: 5-6 specific platform-selection traps for Taiwan businesses.

IRON LAW

TODO: one non-obvious constraint (candidate: "Platform fees look comparable on paper but traffic acquisition cost is where margins die — always model unit economics with realistic CAC per platform").

Output Format

TODO: Markdown template for platform selection recommendation.

Related

• See the platform-specific integration skills for depth
• See ecom-rfm-analysis for customer cohort comparison across channels

Last verified: 2026-04