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name: marketing-ideas description: "Curated library of marketing tactics and growth ideas to brainstorm against."

Marketing Ideas Library

A reference of marketing tactics to brainstorm against when the team is stuck or planning a quarter. Cross-reference product-marketing-context so suggestions match the ICP.

Acquisition

• Comparison / alternative pages (competitor-alternatives).
• Programmatic SEO directory pages (programmatic-seo).
• Free tools and calculators (free-tool-strategy).
• Founder-led content on LinkedIn / X / YouTube (social-content).
• Newsletter sponsorships in ICP-specific newsletters.
• Podcast tour (founder as guest on ICP podcasts).
• Lead magnets + paid amplification (lead-magnets, paid-ads).
• Influencer / creator partnerships.
• Strategic SEO content cluster (content-strategy).
• ABM programs to top 100 target accounts.

Activation

• Aha-moment-driven onboarding (onboarding-cro).
• Personal welcome email from the founder.
• Lifecycle drip with case-study pairings (email-sequence).
• In-app checklists and progress bars.
• First-success guarantee ("if you don't do X in 14 days, get a call from us").

Retention & expansion

• Customer advisory board.
• Power-user community (community-marketing).
• Quarterly user research → roadmap visibility loop.
• NPS-9-10 detector triggering referral prompts (referral-program).
• Renewal nudges 60 days before expiry.

Distribution & buzz

• Annual data report ("State of X").
• Awards / recognition program for customers.
• Live events, summits, demo days.
• Open-source side project relevant to the ICP.
• Partner co-marketing (joint webinars, swap audiences).
• Cause-aligned brand moments — sparingly, honestly.

Brand

• Founder thought-leadership cadence.
• Voice + visual identity refresh every 24 months.
• Customer story studio (1 case study/month, high production).

Pricing & monetization

• Annual default with discount.
• Add-on monetization (premium support, capacity, integrations).
• Friction-free upgrade in the product (paywall-upgrade-cro).

Output

• A shortlist of 3-7 ideas tailored to the team's current quarter, with first-step actions and owner. Adapted from coreyhaines31/marketingskills (MIT).