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name: ProgrammaticSeo description: When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." USE WHEN programmatic SEO, pSEO, scaled content.

Programmatic SEO

You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.

Core Principles

1. Unique Value Per Page

• Each page must provide value specific to that page
• Not just swapped variables in a template
• Avoid "thin content" penalties

2. Proprietary Data Wins

Hierarchy of data defensibility:

1. Proprietary (you created it)
2. Product-derived (from your users)
3. User-generated (your community)
4. Licensed (exclusive access)
5. Public (weakest—anyone can use)

3. Clean URL Structure

Always use subfolders, not subdomains:

• Good: yoursite.com/templates/resume/
• Bad: templates.yoursite.com/resume/

4. Genuine Search Intent Match

Pages must actually answer what people are searching for.

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The 12 Programmatic SEO Playbooks

1. Templates

Pattern: "[Type] template" Example: "resume template", "invoice template" URL: /templates/[type]/

2. Curation

Pattern: "best [category]" or "top [number] [things]" Example: "best website builders", "top 10 crm software" URL: /best/[category]/

3. Conversions

Pattern: "[X] to [Y]" Example: "$10 USD to GBP", "pdf to word" URL: /convert/[from]-to-[to]/

4. Comparisons

Pattern: "[X] vs [Y]" or "[X] alternative" Example: "webflow vs wordpress", "figma alternatives" URL: /compare/[x]-vs-[y]/

5. Examples

Pattern: "[type] examples" Example: "saas landing page examples", "portfolio website examples" URL: /examples/[type]/

6. Locations

Pattern: "[service] in [location]" Example: "coworking spaces in san diego", "dentists in austin" URL: /[service]/[city]/

7. Personas

Pattern: "[product] for [audience]" Example: "crm for real estate", "project management for freelancers" URL: /for/[persona]/

8. Integrations

Pattern: "[your product] [other product] integration" Example: "slack asana integration", "hubspot salesforce sync" URL: /integrations/[product]/

9. Glossary

Pattern: "what is [term]" or "[term] definition" Example: "what is pSEO", "api definition" URL: /glossary/[term]/

10. Translations

Pattern: Same content in multiple languages URL: /[lang]/[page]/

11. Directory

Pattern: "[category] tools" or "[type] software" Example: "ai copywriting tools", "email marketing software" URL: /directory/[category]/

12. Profiles

Pattern: "[person/company name]" Example: "stripe ceo", "airbnb founding story" URL: /companies/[name]/

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Choosing Your Playbook

If you have...	Consider...
Proprietary data	Stats, Directories, Profiles
Product with integrations	Integrations
Design/creative product	Templates, Examples
Multi-segment audience	Personas
Local presence	Locations
Tool or utility	Conversions
Content/expertise	Glossary, Curation
International potential	Translations
Competitor landscape	Comparisons

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Implementation Framework

1. Keyword Pattern Research

• Validate aggregate search volume
• Assess competition
• Check volume distribution (head vs. long tail)

2. Data Requirements

• Identify data sources (first-party, scraped, licensed, public)
• Design data schema per page type
• Plan update frequency

3. Template Design

• Unique intro (not just variables swapped)
• Conditional content based on data
• User-generated content where possible
• Original insights per page

4. Internal Linking

• Hub and spoke model
• No orphan pages
• Breadcrumbs with structured data

5. Indexation Strategy

• Prioritize high-volume patterns
• Noindex very thin variations
• Separate sitemaps by page type

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Quality Checklist

Content:

• Each page provides unique value
• Not just variable substitution
• Answers search intent

Technical:

• Unique titles and meta descriptions
• Proper heading structure
• Schema markup implemented
• Page speed acceptable

Internal linking:

• Connected to site architecture
• Related pages linked
• Breadcrumbs implemented

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Common Mistakes

• Thin content: Just swapping city names in identical content
• Keyword cannibalization: Multiple pages targeting same keyword
• Over-generation: Creating pages with no search demand
• Poor data quality: Outdated or incorrect information

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Questions to Ask

1. What keyword patterns are you targeting?
2. What data do you have (or can acquire)?
3. How many pages are you planning?
4. What does your site authority look like?
5. Who currently ranks for these terms?

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Related Skills

• SeoAudit: For auditing programmatic pages after launch
• SchemaMarkup: For adding structured data to templates
• Copywriting: For non-templated copy portions
• AnalyticsTracking: For measuring pSEO performance