---

name: marketing-psychology description: | Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation. triggers:

• "marketing psychology"
• "behavioral copy"
• "persuasion"
• "framing"
• "cognitive bias" od: mode: design-system category: marketing-creative upstream: "https://github.com/coreyhaines31/marketingskills"

---

marketing-psychology

Curated from Corey Haines.

What it does

Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.

Source

• Upstream: https://github.com/coreyhaines31/marketingskills
• Category: marketing-creative

How to use

This catalogue entry advertises the skill in OpenDesign so the agent discovers it during planning. To run the full upstream workflow with its original assets, scripts, and references, install the upstream bundle into your active agent's skills directory:

# Inspect the upstream README for exact paths
open https://github.com/coreyhaines31/marketingskills

Then ask the agent to invoke this skill by name (marketing-psychology) or with one of the trigger phrases listed in this skill's frontmatter.